Messages That Matter VIP Day
Values-aligned brand messaging strategy
for conscious and caring business owners
Get the clarity and outside perspective you need
to show up with the confidence and momentum you want.
What Do You Want To Be Known For?
Let’s craft your brand message in a single day.
This brand messaging VIP Day is for business owners who are ready to take confident, meaningful action. You will leave you feeling energized and ready to hit the ground running with *direction.*
No waiting on a brand messaging strategy for weeks or months when you could start that campaign, send that cold email, hire that team member, or update your website NOW.
Sound Like Yourself, Connect With Your Audience
Together, we co-create a true-to-you messaging strategy.
You don’t want to Google your way through your marketing anymore. And even if you could find a solution online, you want to collaborate with someone who can connect your vision with your customers’ values.
That’s where I come in.
During your VIP Day, we work through what you and your brand stand for in order for your business to stand out to your ideal audience.
It’s about finding confidence and clarity through outside perspective. Because you’re SO close to your business, it’s hard to see the big picture through the day-to-day details.
"The VIP Day has already helped me in my business. When I speak, I have direction of where my conversations are going with my prospects and/or clients. I feel like a superhero. You are paying now, but can use this information for years to come. Come on...it's a no brainer, right?!?"
Crystal Simmons
Coach & Podcaster
More Impact, On Your Own Terms
Reflect | Co-Create | Connect
The Messages That Matter VIP Day distills everything in your head and heart through deep reflection on your end and empathetic, active listening on my end.
The result?
A cohesive, flexible brand messaging guide that evolves as you do as a founder and a brand. AND you’ll feel energized to connect with your audience in alignment with your vision and values.
Momentum to make moves
The VIP Day is all about practice over theory. You’ll walk away from our day together feeling energized to make real moves in your marketing and show up consistently—as the “real” you.
Your brand messaging strategy guide includes 6 essential elements:
✧ brand statement (an elevated elevator pitch/boilerplate copy)
✧ mission statement
✧ uniquely defined values
✧ uniquely defined values
✧ brand voice
✧ key factors about your target audience
✧ core messages to mix and match in all your copy and content
✧ key factors about your target audience
✧ core messages to mix and match in all your copy and content
Every single part of your brand messaging strategy can be put to use in your business RIGHT AWAY. This guide is an anchor for all your marketing, advertising, and operational decisions.
Rather than feeling boxed in, you’ll finally feel like you have a structure (through your values and audience) to let your creative juices flow.
How the vip day works
✧ 1: Reflect & Envision ✧
Before the big day, you’ll fill out my tried-and-true brand messaging questionnaire. This is a chance for you to reflect on your values and think about your business in new ways. The goal is to get your ideas on paper.
✧ 2: Clarify & Elaborate ✧
Our day together kicks off with a ~2-hour call to dive deeper into each of your pre-work responses. Plus, most of us talk differently than we write, so this covers all our bases.
✧ 3: Translate & Distill ✧
After our call, you’re free to spend the day relaxing or getting your “normal” work done. Meanwhile, I’ll be connecting all the dots and distilling everything we discussed into a cohesive and impactful brand messaging guide.
✧ 4: Reveal & Apply ✧
We end our day together with a ~1-hour wrap-up call to go through the guide line by line to make sure everything is resonating with you. We’ll also walk through use cases so you can see exactly how each part can be applied to your business. The goal is for you to feel equipped to leverage the guide in REAL ways (not just have it sit unused on your hard drive).
✧ 5: Follow-Up & Implement ✧
2-4 weeks later, we’ll have a 1-hour Empathetic Accountability Call to further strategize, brainstorm, create, or refine. This gives you time to put the guide into action, holds you accountable, and leaves space to imagine the next steps for you and your brand.
I would tell absolutely any business owner to invest in their messaging! This was such a transformative experience for me, and I feel so equipped now to share my brand values and vision with my ideal audience.
I was nervous about ‘getting it right.' I wanted to make sure that I really nailed down my target audience, and could speak to them in the right way. This VIP Day allowed me the time and space to really strategize about my business and why I do what I do. I wanted to write all the things after our VIP Day!!!
This VIP Day will give you the clarity and confidence you are craving. Imagine being able to confidently speak to your audience 1) what you're all about and 2) what impact you can make in the world. That is what Ashlee will give you! Do it now!!!
I was nervous about ‘getting it right.' I wanted to make sure that I really nailed down my target audience, and could speak to them in the right way. This VIP Day allowed me the time and space to really strategize about my business and why I do what I do. I wanted to write all the things after our VIP Day!!!
This VIP Day will give you the clarity and confidence you are craving. Imagine being able to confidently speak to your audience 1) what you're all about and 2) what impact you can make in the world. That is what Ashlee will give you! Do it now!!!
Laura Kelly
CEO & Bookkeeper
You're 1 day away from Values-Aligned Visibility
Make an intentional investment into your brand message.
It’s $2500 for our VIP Day together (and our Empathetic Accountability call a few weeks later).
Your living, breathing brand messaging guide and newfound confidence start working for you as soon as you put the strategy into practice. (Plus, moving through the world with a sense of direction and purpose is priceless, right?)
If you’re ready to inject more intention—and impact—into your business, the Messages That Matter Brand Messaging VIP Day is just what you need.
when you feel like you're all over the place...
Is this VIP Day right for you? It’s a resounding YES if:
YOU’RE STARTING A BRAND FROM SCRATCH
You’re launching your business (or even your personal brand!). You haven’t done much of the foundational marketing strategy you need to show up with confidence. You want a way to talk about what you *actually* have to offer the world and how you’re unique.
YOU’RE WANTING MORE INTENTION BEHIND YOUR EXISTING BRAND
You’ve been building your business for awhile and have had some great success already. But you’ve gotten this far by trying out a bunch of different directions, waiting to find what sticks. Now, you have the revenue and brainspace to create a more strategic vision behind your brand and the way you share your impact.
YOU’RE RE-BRANDING AND RE-IMAGINING YOUR VISION
You’re well-established, but are wanting to re-brand and re-energize your business, or expand with new offerings or a new audience. You want outside perspective to make sure all the moving parts align with your newer, clearer vision. Plus, you want a polished guide to hand off to contractors and team members so that everyone and everything is consistent.
If any of the above situations are you, the Messages That Matter VIP Day can bring you the clarity you need to create a cohesive brand and grow not only your revenue, but also your impact.
"When I booked my VIP Day, I wasn't sure about the outcome. I knew I needed help to get clearer on my messaging, but I was uncertain about delegating this to someone who was 'other than me.' I was definitely wrong. I had no idea how powerful this could be.
Ashlee did an amazing job. I know what I like and who I want to serve, but translating all this in words is a different thing. What made me absolutely surprised, was the brand guide she delivered. She has been able to transform my vision into messages, statements, and values that are so powerfully written and self-explanatory that I am sure my clients will love them and we will be able to connect to a deeper level.
After the VIP Day, I felt energized and excited. It was like being able to speak my own language. I absolutely recommend anyone willing to scale their business to take into consideration their brand message and to work with Ashlee to achieve astounding results.”
Ashlee did an amazing job. I know what I like and who I want to serve, but translating all this in words is a different thing. What made me absolutely surprised, was the brand guide she delivered. She has been able to transform my vision into messages, statements, and values that are so powerfully written and self-explanatory that I am sure my clients will love them and we will be able to connect to a deeper level.
After the VIP Day, I felt energized and excited. It was like being able to speak my own language. I absolutely recommend anyone willing to scale their business to take into consideration their brand message and to work with Ashlee to achieve astounding results.”
TERESA CAVALLA
CEO & OBM, Systems First OBM
Clarity & Confidence to make better decisions
Why brand messaging?
If you feel good about what you’re putting out into the world, your customers will feel it too and will even spread the word on your behalf.
Your brand messaging self-reflection questionnaire
+ our deep-dive calls together
+ my outside perspective and way with words
= a co-created brand messaging strategy that aligns with your values AND connects with your customers
Your VIP Day will result in big-picture values-aligned messaging strategy AND bite-sized “marketing-speak” snippets. Both of which you can refer back to when it’s time to make ANY decision in your business.
✧ Need to hire a contractor? Refer to the guide.
✧ Deciding whether to attend that conference? Refer to the guide.
✧ Choosing how to spend your energy on social media? Yep—refer to the guide.
If it’s aligned with your mission, values, and audience, you have the green light. If not, it’s an easy no.
And you’ll start thinking about your business and your purpose in new ways. Your “why” and “how” set you apart. The strategy we create together reinforces what makes you memorable and trustworthy.
Plus, the intensive’s Empathetic Accountability Call makes sure you’re moving your business forward through confident, meaningful action.
WHY Choose A VIP DAY?
Because you love to take confident, meaningful action. And you’re ready to:
✧ feel energized and full of momentum to move forward in your business
✧ set aside a dedicated day to dive into your brand’s vision and values
✧ finally see your business through someone else’s eyes
And you’re ready to say a giant NO thank you to…
✧ holding off on big decisions because you’re waiting for the right strategy
✧ sending emails back and forth to your brand strategist for weeks on end
✧ trying to fit too many “check-in” calls into your already-packed schedule
YOUR VIP DAY FAQs (Answered)
It’s $2500 for our VIP Day together. In addition to the values-aligned messaging guide, this includes the self-reflection pre-questionnaire, the kick-off call deep-dive, the reveal call, and our Empathetic Accountability call a few weeks later.
Altogether, you’ll probably need to allocate ~5 hours to this strategy process. But on the actual VIP Day, we just need up to 2 hours at the top of the day and and hour at the end of the day (or the next morning, depending on what works best for your schedule).
✧ The self-reflection pre-questionnaire generally takes 1-2 hours, depending on how much you’ve thought about these idea in the past and how quickly you write.
✧ The kick-off call is 1.5-2 hours.
✧ The reveal call is 30 minutes to an hour.
✧ The Empathetic Accountability Follow-Up Call is 1 hour.
Then of course, how much time it takes to update your bios, website copy, send pitch emails, etc. depends on your bandwidth and team size!
While the reflection process brings a lot of much-needed clarity, your values-aligned brand messaging strategy is meant to be implemented. That means leveraging the guide anytime you talk about your business. Think:
✧ social media bios
✧ personal/team bios
✧ website copy
✧ sales emails and newsletters (including subject lines!)
✧ content creation (scripting, captions, idea generation)
✧ on/offboarding for clients or team members
✧ sales calls
✧ networking events
✧ media or collaboration pitches
✧ proposals or product descriptions
✧ literally EVERYWHERE
Your guide is also a great point of reference for any CEO-level decisions you need to make around offers and pricing, hiring and spending money, systems and business goals, etc.
This VIP Day is about getting outside perspective because we’re SO close to our own vision. Many of my VIP Day clients have been fellow marketers (who even offer messaging strategy!). And on the other hand, lots of my VIP Day clients have felt completely overwhelmed and defeated by the idea of capturing their ideas with the “right” words.
If you’re conscious and caring, have a vision for the business you want to build, and are open to sharing messages that matter, then the VIP Day could be just what you need.
No! I ALWAYS include an Empathetic Accountability Follow-Up Call so we can action-plan, brainstorm, or actively work on a piece of copy or content.
Beyond that, I offer 1-hour Quick Win Consulting Calls and 1 month of Messaging Momentum. Both of these are perfect for when you have a laundry list of questions or a specific project you want a second set of eyes (and a second brain) on. And because I already know your vision, values, and voice, these collaborations are EXTRA efficient.
I also take on done-for-you projects and retainers for VIP Day clients since I already know your vision, values, and voice.
But if there’s anything outside my expertise or bandwidth, I have an *amazing* network of conscious and caring service providers, coaches, and consultants I can refer you to.
"This strategy takes my business to the next level. It will inform everything from what's posted on social to new offers. I felt empowered, motivated, clear, excited, all the positive emotions. If you're struggling to express the true value of your work, the VIP Day will give you an actionable plan to better communicate your expertise, goals, and mission.”
CYNDI ZAWESKI
CEO & Content Strategist, Ascent StoryCraft
Share your brand with ease
Talking about yourself and your vision doesn’t have to be hard.
Let’s co-create your values-aligned brand messaging strategy so you can show up with the confidence and clarity you’ve been missing.
Because your message matters.
Not quiiiite ready for a full values-aligned brand messaging strategy?
Book a Quick Win Consulting Call to get some momentum.
Plus, if you decide you want to move forward, the initial investment of your Quick Win Consulting Call goes toward your VIP Day. Wins all around!