I sat down with Calli of Do Well Department on her Unstrictly Business podcast. The show is all about the unexpected path to entrepreneurship and how we got to where we are.
Calli has such a calming presence and uses her podcast to dig into the softer side of business—like our formative years and experiences. We’re both travelers at heart and marketers by trade, so our conversation had so much flow.
In our episode together, we go all the way back to my years in Senegal, how I transitioned from a 9-to-5 job to freelancing on the side to full-time entrepreneurship, and how I define success. We also get into brand messaging and defining your audience persona, and why they’re both so important for growing a purposeful brand.
Listen to the full episode here!