Momentum-Generating Ideas | Action-Oriented Frameworks | Community-Building Concepts
For visionary leaders who want values as a focus, not an after-thought
Ashlee is a dynamic speaker! She spoke with clarity, passion, and enthusiasm. She engaged her audience, giving the presentation a personal approach. Her content led me to design action steps for professional growth. Inspiring others to be stronger, she is a leader worth knowing!
JANIECE ROBINSON
Public Speaking Consultant & Co-Founder, Bold Move International
Signature Workshops
Values-aligned insight for conscious and caring business owners, social entrepreneurs, and impact leaders
Brand messaging establishes the recognizable way your brand shows up in the world. Think: mission statement, voice, values, audience, and core messages.
We’ll explore:
✧ Why establishing your brand values is so important
✧ How your messaging can be more consistent
✧ How to keep your audience at the center of every decision
It’s all about aligned visibility—standing up for your values in order to stand out.
There’s no roadmap for the perfect business, but your unique brand values are the compass you need to make your vision a reality. Living out your brand values makes EVERY decision in your business easier so that you can grow a business that’s not only profitable, but also deeply impactful.
We’ll cover:
✧ How to define and refine your brand values
✧ Ways to implement your brand values in both your marketing and operations
✧ A framework for making values-based decisions
With values as a tool, you’ll have less mental roadblocks, fewer distractions and wasted resources, and more purposeful progress toward your goals.
Human connection is key to building a brand that resonates. But before you can show up consistently, you need to know exactly who you’re aiming to reach and serve. That’s where audience personas come in.
In this actionable, people-centric session, you will learn:
✧ What exactly is a customer persona and why you need one for your business
✧ How to differentiate demographics vs psychographics
✧ How to define your core audience and build an audience persona
✧ How to actually leverage personas to grow your business
By having personas in your marketing toolbox, you’ll save time, avoid confusion, and increase sales. Then you can go on to grow a business that’s not only profitable, but also deeply impactful.
As a founder, your mission and methodology are the factors that jump off the page. Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your story and your values into your copy.
We’ll cover the anatomy of a powerful About page, including how to:
✧ Draw a throughline between your story and business journey
✧ Create headlines that catch attention
✧ Write a call to action that connects with your audience and pushes them forward
Get the clarity you want and need to tell your story, connect with prospects, and convert visitors into customers, all via your About page!
KIND WORDS FROM WORKSHOP PARTICIPANTS
PAST PLATFORMS
✧ Values-Based Content Marketing — Hosted by Be Good Consulting
✧ Freelancers On A Mission — Hosted by Freelancers Hub
✧ Digital Marketing Strategy Made Easy — Hosted by SBDC of McLean County
✧ Social Media Analytics for Small Business Owners — Hosted by SBDC of McLean County & McLean County Chamber of Commerce
✧ Podfest Origins Case Study Speaker — Hosted by Podfest Multimedia Expo
✧ Freelance to Founder Workshop: Creating an About Page That Converts — In collaboration with Gaby Moss under our co-founded brand The Way To Why
✧ Creating Impact As Female Solo Entrepreneurs — In collaboration with Green Buoy Consulting
✧ Selling Your Why For Mission-Driven Businesses — In collaboration with Snackable Marketing
✧ Launching A Social Enterprise: How To Structure & Engage With Impact — In collaboration with Sana Ahmed
✧ Positioned for Purpose-Driven Content — In collaboration with Chickadee Films
✧ Protect and Promote Your Social Impact Brand — In collaboration with Firm For The Culture
✧ Done In A Day Virtual Conference: Variety of VIP Days Panelist — Hosted by Systems Saved Me
✧ Nonprofit Workshop: Digital Communications Strategies for Nonprofit Organizations Panelist — Hosted by Illinois Prairie Community Foundation
✧ Career Panel — Hosted by Open Door Policy
Podcast Features
Listen in on conversations with fellow experts and passionate entrepreneurs about my personal journey and my take on business for good.
Plus, hear some of my best tips on marketing, brand messaging, values-aligned decision-making, and audience personas.
About Ashlee
STRATEGIST, CONSULTANT, SPEAKER
I equip conscious and caring business owners to grow their impact and their revenue in alignment with their values.
Before doing brand messaging strategy and marketing consulting, I worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local Habitat for Humanity.
My portfolio ranges from small businesses and community organizations to ethical fashion, tech for impact, finance, government, and beyond. The common thread has been sharing messages that matter.
I’m based in Central Illinois, with a background in anthropology and a penchant for travel. I bring a fresh perspective to conversations because I focus on business for good and spent years living and working abroad, building up my empathy and broadening my point of view.
I believe that business can feel AND do good when it’s rooted in values and propelled by purpose. If you do too, let’s chat.
GUEST FEATURES
"Ashlee has a very energetic and enthusiastic approach to helping businesses and individuals position themselves correctly to find their ideal clients. She is direct with her content that is easily digestible and easily applicable for anyone who attends. Our members love Ashlee and always ask when she will be back for another event."
JALEN VASQUEZ
Events Coordinator, Freelancers Hub