Tactics vs strategy? Do this part first. Always.
May 12, 2026
When your marketing isn’t working, it might be your tactics. Where you’re posting. When you’re posting. Who you’re tagging. What you’re linking to. Whatever. But
Turn Confusion into Clarity with Conscious Marketing Tips & Purposeful Business Resources
FROM THE VALUES VAULT
Brand messaging strategy & content marketing can be overwhelming to tackle alone. This blog serves as a resource for visionary founders looking to grow their business and their impact by sharing messages that matter to their audiences.
Read all the most recent posts below.
If you’d like guidance putting these principles to work in your own business, don’t hesitate to learn more about my services or reach out directly!
It’s not that hard to pitch a podcast
April 28, 2026
Pitching podcasts (or anything, really)—my top tips I’ve done a TON of podcast pitching for myself and clients. (With a 40-ish% placement rate, which I think is
Yes, AI is here. Yes, you can do better.
March 31, 2026
The AI boom is pervasive. We know. *cue eye roll* It’s amazing! It’s horrible! It unlocks everything and is the great equalizer! It’s the beginning
You can’t fix what isn’t broken
March 17, 2026
Is it a problem, or a situation? Gut check yourself. You can’t fix what isn’t broken. Yeah, yeah, yeah. But if that’s so true, tell me
Podcast Interview: Revenue Rascals Podcast
February 16, 2026
I was recently on Michelle’s Revenue Rascals Podcast. (You can watch it on YouTube here if that’s more your speed.) We focused our conversation around values-aligned
Designing My Ever-Evolving Offer Ecosystem | Episode 104
December 2, 2025
Today we’re talking about my offer ecosystem—how it’s designed to feed into itself, how it’s evolved over the past nearly 7 years, and who it’s
Normalizing Peace & Profit For Women Founders with Emily Dean | Episode 103
November 18, 2025
I’m so excited to chat with Emily Dean, Messaging Strategist & Founder of Bolt & Bloom. She’s on a mission to get more women founders
Showing Your Personal Side Without Sacrificing Your Privacy | Episode 102
November 4, 2025
It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal
Being Perfect & Leaving Space For Better with Angelica Evilsizor | Episode 101
October 21, 2025
I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is
Prompts To Take Values-Aligned Action (For Overthinkers & Verbal Processors) | Episode 100
October 7, 2025
In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that
Reclaiming Perfectionism (Not Recovering From It) | Episode 99
September 30, 2025
We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead,
Why people keep talking about brand “clarity” & “confidence”
September 23, 2025
Brand clarity and confidence are than just buzzwords when it comes to internal & external messaging alignment Feeling really good in our messaging gives us
