Brand refresh, refocus, or totally clean slate
Whether you’re all for the “new year, new you” vibes, or you simply want to carry on the momentum you’ve proudly been building, now is the perfect time to think about your brand messaging strategy and what it says about you, your vision, and your values.
Maybe you’re in need of a fine-tuned refresh, or a targeted refocus, or a totally clean slate. Regardless, values-aligned brand messaging strategy lays the foundation. So that you can show up consistently and get visible on your own terms.
And if you’re not sure where you stand, consider these 7 red flags that it’s time to revisit your brand messaging.
1️⃣ Your audience isn’t quite sure what to expect from you.
2️⃣ You’re unclear about what sets you apart or makes your brand/offer unique.
3️⃣ When you introduce your business at networking events, you get ramble-y and people’s eyes glaze over.
4️⃣ You don’t get many referrals because it’s hard to explain what you do and who you serve.
5️⃣ Your IG bio doesn’t match your website copy, which doesn’t match your email content, which doesn’t match your YouTube intro scripts.
6️⃣ Your values haven’t been defined, so it’s hard to know what’s shiny object syndrome and what’s a useful pivot.
7️⃣ Your WHY doesn’t come through in your copy, content, and conversations.
Any of these red flags resonate with you? (If so, let’s chat!)
Copy vs content vs messaging
Or does that leave you with the question…what exactly is the difference between copy, content, and messaging?
To me, copy is for convincing.
Content is for connecting.
Messaging is for conveying.
But honestly, they’re all intertwined. All 3 should be consistent, even when the purposes are different.
The brand messaging elements, like your voice, your values, your vision, and your focus on your audience, should look and sound and feel the same, no matter where you’re showing up.
And if you want to chat about your unique values-aligned brand messaging strategy, book a free Collaboration Call.
This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.