Your about page should
sound like you (and sell too).
The About Page Architect is a free writing toolkit for socially conscious leaders and brands to hit publish on a thoughtful About Page, sans the overthinking spiral.
Use the toolkit and your About Page to reflect on the many parts of you, then share the pieces and throughlines that connect most with your perfect-fit people.
*When you sign up you’ll be added to my mailing list. Hopefully you’ll love all the resources I send, but you’ll have the option to unsubscribe anytime!
People need to understand your vision, values, & voice.
Your About Page is your chance to communicate the “story of you” and open the door to a “story of us.”
Show people you care about the same ideas and see how far you can go together.
(People = clients & customers, funders & donors, collaborators & team members, media & sponsors, the works.
It all starts with a clear story about who you are and why it matters to them.)
Your About Page can be hard to write.
You’re not imagining it.
I know the feeling of thoughtfulness spiraling into overthinking loops.
It’s draining to spend hours in front of a blank cursor or a miles-long brain dump, trying to find a way to explain what’s going on in your brain and business.
Sure, you could ask AI to write it all for you.
But do you really want to use a non-human brain to explain your human-first brand? (Plus, we don’t need that many rocket ship emojis or “level-up” mentions 6 times in your client-facing copy.)
And honestly, AI might not even be a solution at all—not when the problem is that you don’t know how to talk about all of the wonderful, nuanced, deeply impactful work you do. Or how to connect the common threads that seem disjointed at first glance.
Instead of dragging your heels to get started or hitting publish on a page you don’t stand behind, I have a better idea…use the About Page Architect to anchor your writing process.
WHAT’S INSIDE THE ABOUT PAGE ARCHITECT
This is more than yet another how-to guide or checklist that tells you what to include on a page, then leaves you to question everything.
The About Page Architect uses a practical, flexible framework for you to evaluate and enhance your About Page through the lens of:
→ Alignment: Does your About Page truly reflect and communicate your vision and values?
→ Connection: Are you laying the foundation for a meaningful relationship with each potential client and collaborator?
→ Impact: Does sharing your story pave the way for action and sales?
PEOPLE LOVE MY ABOUT PAGE POV…
Your business’ About Page isn’t just a static place to tell your story.
It’s a valuable human-first sales tool—one that can and should be explicitly crafted to create deep connection with exactly the right people. (Right for you and them, not right for “everyone“.) The About Page is one of the most-viewed pages on a business’ website. It’s often the first place a new customer will visit when they first hear about you. It may even be the last place they look before deciding between you and a peer. (Or choosing to take no action at all.) I’ve written, edited, and audited hundreds About Pages (and bios and social profiles) over the years. Which led me to a human-centered, values-driven strategic messaging approach. One that actually works—meaning not only does it convey what you’re thinking in your head, but it also hits all of those “heck yes” points of clarity and connection for your clients. You won’t find prescriptive templates or generic formulas here. Instead, you’ll receive tools that honor and highlight the vision of your important work and the values behind it.
“My conversation with Ashlee gave me so much clarity and plenty of ideas for marketing in a way that feels authentic and service-based—exactly what I wanted. She is quick on her feet, full of ideas, able to bob and weave with whatever you throw at her, and I felt 100% comfortable sharing with her. Highly recommend!”
Casey Onder, PhD
Career Consciousness Coach
Deep thinkers like you need something different.
You need ways to:
→ Honor the complexity of your vision and story
→ Find just the right words that resonate with your perfect-fit people
→ Write from the heart and edit as you evolve *without* sacrificing strategy
This toolkit gives you the space *and* support to do it. You’ll get tools, prompts, and guided techniques that I’ve curated from over a decade of experience in communications and marketing.
Your About Page will never be “perfect” or “done.” But it can sound and feel like you—where you are now, and as you get to where you’re going.
*When you sign up you’ll be added to my mailing list. Hopefully you’ll love all the resources I send, but you’ll have the option to unsubscribe anytime!
