Answering Your Burning Marketing Questions | Episode 70

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.

(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)

In this episode, we chat through:

• What if someone responds negatively to your pricing?
• How do we voice our stance or opinions on things that matter to us without making people mad?
• Does marketing have to be manipulative?
• Any advice/tips/thoughts on getting back out there after hibernating from the online world?
• How do you decide on content so that you aren’t giving away your best stuff?
• If I want to be inclusive, do I have to avoid saying I work with women specifically?
• Now that I have my values, how does this translate into an elevator pitch? (with a case study-style answer!)
• How can I take my elevator pitch from bland and jargon-y to actually interesting and memorable? (with a case study-style answer!)

RESOURCES MENTIONED:

• Book a Quick Win Consulting Call to get direct feedback and co-created solutions to your own questions
• Check out if my asynchronous Messaging Momentum is the right fit for you
• Check out Jemoy Creative’s services
• Check out Brandee Nichols’ podcast management & editing services
• Read Seth Godin’s This Is Marketing
• Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins
• Listen to Episode 30—Aligning With A Vision That Brings Joy with Simone McNish
• Listen to Episode 39—Examining Human-First Business with Katie Lewis
• Download Power To The Persona Guided Workbook
• Read the “Persona Development for Your People-Centered Business” blog post
• Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level
• Listen to Episode 63 about elevator pitches (Introducing Yourself With Confidence)
• Download A Visionary’s Guide To Elevator Pitches (How To Talk To Real People About What You Do And Why It Matters)
• Check out Jenna Warriner’s Magic Marketing Machine
• See Steph’s original post about email marketing
• Listen to Episode 55—Reimagining The Podcast