The Audience Persona Pitfall To Avoid
Are you falling into this customer persona rut? The one where you make your client avatar fit you and your offerings, rather than the other way around? Big marketing mistake.
Full disclosure: I was guilty of this.
Yes, your business should support you, your team, and the lifestyle you want to create. But that doesn’t mean that all of your mental blocks, sources of joy, price constraints, or favorite method of communicating are going to be the EXACT same as your target audience.
That’s where reflecting on your ideal customer—their demographics and especially their psychographics—is useful. Take the time to figure out exactly who your business serves and create a customer persona around that ideal person.
Then, you can design your offers, pricing, partnerships, ads, etc. around THAT person, rather than yourself. Or more accurately, you can make choices based on the intersection of you/your brand and your audience. That’s the sweet spot.
If you want a boost in this process, download my Power To The Persona Guided Template for the context, reflection, and framework you need to create a super clear customer persona. Bonus: It’s pay what you want!
Toward purpose and progress,
Ashlee
This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.