Cracking The About Page Code | Episode 57

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.

Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!

In this episode, we chat through:

• Reasons your About Page is so essential for your website (even if it feels super daunting)
• The anatomy of an impactful About Page, including how to create headlines that catch attention, draw a throughline between your business journey and your audience, and write a call to action that connects with your audience and pushes them forward
• Reflection prompts for each of those 3 About Page elements
• Answers to questions like “How much is too much to share?” and “How long should my About Page be?”
• Showing up consistently beyond your About Page

RESOURCES MENTIONED:

• Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings
• Listen to my interview with Laura
• Read this post about your own personal jargon
• Bonus: Read this post about whether or not to include jargon in your copy
• Join me for a FREE About You Audit on April 11