Crafting An Impactful Brand Messaging Strategy | Episode 68

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy.

Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to you.

In this episode, we chat through:

• What exactly is brand messaging?
• Positioning your brand so that your perfect-fit people choose you over someone else (or NOTHING!)
• Examples of the 6 essential elements of an impactful brand messaging strategy (Brand Statement, Mission Statement, Brand Values, Brand Voice, Target Audience, Core Messages)
• How to leverage your values-aligned brand messaging strategy in your decision-making and outsourcin

RESOURCES MENTIONED:

• Learn more about the Messages That Matter brand messaging intensive
• Listen to Episode 57 – Cracking The About Page Code
• Listen to Episode 59 – Living Out Your Brand Values
• Listen to Episode 24 – Ditch The Niche, Define The Audience, Connect On A Human Level
• Download your copy of the Power To The Persona Guided Template
• Book a free Alignment Call to chat about if we’re the right fit to work together