I’ve been struggling with creating content a bit lately.

Not the ideas, necessarily. (As in, I have a “Running Ideas” list that would easily fill an entire year’s worth of daily content…)

But it’s been hard to get started.

To actually start writing.

To decide, WHICH idea and when and what context to add around it.

For me, content batching is what works—for my brain and for my childcare schedule.

And I do enjoy it once I get going. Once I have that momentum. Once I get that feedback from the real people on the receiving end.

But I can’t always bring myself to get into that flow of that creation mode.

I’ve found operate MUCH better with outside accountability.

Which I used to view as a character flaw, or something to fix…

But now I just see it as something I understand about myself that I need to resource myself around.

When I was in the home stretch (literally) of my pregnancy, I gave myself the challenge of Project Push, which was essentially a marketing sprint to create as much content and connect with as many clients and partners as possible before giving-birth-day.

And let me tell you—I was thanking my past self 10x over.

During that [would-be] maternity leave (because I didn’t actually miss a beat…🙃), I worked almost the same amount as I normally did, but instead of a massive to-do list AND buckets of content to create on a deadline, I ONLY had to stay on top of my inbox, relationship management, and client delivery.

I had my biggest revenue month EVER in that “mat leave” period. All the projects I booked over those few months were set to last the next couple months, which was much more dependable—and predictable—than I normally am able to plan for. I was working with clients I loved. I was thinking about how to reframe my podcast and my next offer I could create. Life was good.

And while I did the work and the planning that came with all that content prep, it was being in Guidance Groups (a peer mentorship group I LOVED—more on that experience here) that lit the fire under my butt to make it happen.

Having that accountability // support // space and time to reflect made all the difference for me to actually get it done.

Now, 7 months postpartum, I want to experiment with another “Project Push” (or a batching sprint or whatever you want to call it) because my brain felt so free from constantly working in AND on my business.

Not sure I’d stick to it, but I like the idea of it.

But I do know a setting like Peer Pods would make it a lot more likely.

And I imagine the same is true for you.

Whatever process has been sitting on your back-burner, or whichever project has you bursting at the seams with excitement (and potential overwhelm), Peer Pods are your space to work on your business as you generously pour into others.

2 different cohorts of Peer Pods start back up in Q1, depending on your schedule and how much time you like to reflect and plan.

I hope you’ll join me for all that good, juicy, much-needed work-on-your-business time, alongside fellow multi-passionate overthinkers who are invested in your progress too.

This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.