Ditch The Niche, Define The Audience, Connect On A Human Level | Episode 24

In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer.

It’s all about connecting on a human level, rather than creating boxes for yourself—or them.

In this episode, we chat through:

• Questions to think about as you define your audience
• How an audience persona is more than just demographics
• Ways we can think beyond traditional labels and niches

RESOURCES MENTIONED:

• Download the Power To The Persona Guided Template
• Hop on a Quick Win Consulting Call with me
• Go through these various audience and persona-related pieces of content I’ve created. Hope they give some useful context!
  • Blog: Persona Development for Your People-Centered Business
  • Blog: The Basics of Brand Messaging
  • IG Reel: Who’s your ideal audience and how are you getting them closer to their goals?
  • IG Post: Are you falling into this customer persona pitfall?
  • IG Reel: Out-of-the-box content ideas
  • IG Reel: Elements of An Impactful Brand – Target Audience