Business Banter Bonus Episode – Speaking Your Clients’ Language with Sarah Sambles | Episode 6

Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles.

Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audience. 

In this episode, Sarah and I dove even deeper into the topic of speaking your clients’ language. We both offer some tips that you can immediately take action on.

In this episode, we chat through:

• Sara’s thoughts on speaking your customers’ language
• How to connect with your audience by building bridges
• Why mapping your audience’s journey is essential to forming an aligned brand
• The one assumption you shouldn’t make for your audience