Introducing Yourself With Confidence | Episode 63

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.

On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?

Enter: the elevator pitch.

This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.

So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.

In this episode, we chat through:

• How an elevator pitch gives you the confidence to introduce yourself
• 3 elements to include in an impactful introduction
• 3 different elevator pitch frameworks to experiment with
• Crafting a “Dinner Party Description” to navigate different contexts
• Staying concise when you have so much to say
• Keeping consistent to build trust in yourself and others
• Making your elevator pitch part of a cohesive brand message
• Connecting to the biggest picture and real people

RESOURCES MENTIONED:

• Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters
• Listen to Episode 59 – Living Out Your Brand Values
• Jonathan Stark’s Laser Focused Positioning Statement
• Listen to Episode 37 – Determining What You Want To Be Known For
• Check out Cyndi’s work through Ascent StoryCraft