Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley | Episode 78

This is an unedited transcript and the timestamps don’t match exactly with the final audio. Thanks for your understanding!

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There we go, all right. So, diving to this.

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Well of insight and knowledge that I know we are going to untap today.

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Or tap into today. I would love to start with a hot take or an unpopular opinion that you may have around money or pricing in general.

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Frenchy, for example, I know that you don’t agree with scaling for the sake of scaling. And, Melissa, I know that you don’t even believe that charging your worth exists. And, bree! I know you have some really firm

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Thoughts around what women should be charging. So any hot takes or unpopular opinions. From any or all of you.

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Okay, do you mind?

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But I don’t wanna Melissa’s answer, but my.

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Mine was gonna be like. Don’t ever charge your worth. So, Melissa, take it away.

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When when that phrase I tried to do research to be like, when did that phrase come.

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Alive, and I found an article 2,018, so I don’t know if it was prior to that, or if that was about the timeframe.

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That that started, and I have all of these clips and visions of people standing on the stage, and it seems so empowering to be like, charge your worth, you know, and everybody’s just so excited about that, and it feels like.

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You know that’s coming from.

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The right place.

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But when we get on the other side of that we can see the damage that it’s actually doing, because when we try to equate.

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Money to our own being.

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That all bets are off when it comes to our self esteem and all. You know all of those things in regard to self worth.

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So I tried to give this visual to folks to say, I want you to put a moat.

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Between you and what it is that you’re going.

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To be doing with your pricing, because the second you let it attach to you as the human.

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There’s nothing there’s no price that will ever feel like. Well, what am I worth.

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Am I worth a hundred dollars an hour? $10,000 an hour like.

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How do you ever determine what you’re worth as a human? So.

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That. Let’s put a moat between what it is that we’re charging and our self worth.

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As a human.

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And to piggyback off of that like part of the reason I hate, it is because.

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I.

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There. It’s just this constant, not enough, right? And we.

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Have never lived in a time.

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Where women have ever been fully worthy.

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Or fully enough, or fully value.

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So when we say something like that, what does it mean?

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Right. I talk about this in my Ted talk is like.

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Women have always in all of our lifetimes, and in my parents and grandparents and great grandparents, and all the ones before them. I don’t have data, but I know that it’s there.

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We’ve all been under.

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So, then, if women are being underpaid in relation to our mail counterparts.

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What then does that mean about our words? Does that mean that we’re worth.

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Less like it. Just.

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I mean very similarly to what Melissa said. I mean, it just gets so into.

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Us, and what? Who we are in the world, and what value we contribute, and it’s like, No, no.

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Those things are separate, like completely separate. So I love what you said, Melissa, definitely the most.

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Yes, the moat, I think, is so powerful.

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I think everything you both said is just so. Spot on in terms of how we.

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Connect our value to our prices, and all of that which is such a.

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Just tangled web of of stuff that we all need to untangle.

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Think one of the things. Yes, Ashley, you mentioned scale, and I’m always like we don’t always need to be scaling for the record.

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But the thing that I’ve noticed around how people are pricing that I’m always just wanna make sure that I’m always that people think about for themselves.

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Is we shouldn’t just price based on what we think. People will pay us.

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We actually need to research.

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What is selling and what the kind of like market value. And I know that is like a very.

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Big range in the worlds that we live in, but I see too often.

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People being like. Well, I think I can charge as much, because people will probably pay that. But that’s not the only pathway that we want, it needs to fit into.

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Our larger revenue goals and roadmap and strategy. And I know we’re gonna get into that more. But I think just that quick shift is like.

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What? What is the value of this that I am selling.

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Away from what will people pay for this, which is a much.

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I want to say a place of kind of like undervaluing sometimes our work, or sometimes overvaluing our work for the record. I think it can cut both ways, not overvaluing our work, but overvaluing the impact on our potential clients. So I think, really looking at pricing as an objective thing.

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And really thinking about, how is this going to.

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Influence. My larger financial wellbeing and my larger revenue goals and targets is really important.

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Yeah, I can’t wait until we can dive into that and talk data.

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And.

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Guests.

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Money, so.

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Money can be fun. Money can be.

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It. Money can be.

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A tool that we use. It doesn’t always.

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There’s just so much emotions and heaviness that can come with money. But this is why I’m really excited to have this conversation, because we can.

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And then.

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Kind of strip some of that away.

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And like dive into what money can be.

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Yeah.

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Yeah. And I mean, that’s why I wanted to do this episode is because it is so emotionally charged with our upgrade, with our experience with how we’ve handled money in the past.

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With our ability to sell or not in the past. And so I love that we’re able to talk.

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Around this topic from so many different angles. I feel like this is gonna be so so valuable for different brains, different experiences, different businesses. And then.

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To that point. Because I am approaching business from a messaging values and brand messaging is what I do. And I know, Frankie, you’re super into copy as well. I would love to know what’s the connection for you all between messaging.

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Money pricing revenue. That ability to communicate your quote unquote. And also your values right?

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Yeah, all things messaging and money would love to know that connection for you.

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I personally use a lot of my clients.

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At like verbiage, but also

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I do a lot of video testimonials with clients.

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In fact, I have 10 on my desktop right now that I need to edit interviewing clients and just saying like, what was the impact? Where were you before we started? Where were you when we ended like, what did you achieve? What did you accomplish? How are you feeling like kind of a holistic overview. And then I use.

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With their permission. Of course.

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Those videos to then communicate my value because I’m like I could stand up all day long and say, like, I’m valuable. But.

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If I have, I think I mean, I think I have close to 100 testimonials on my website. And it’s like, if a hundred people are talking about the value that I have provided and created and opened up for them in their business.

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There’s nothing that I ever say that could ever match that. So a lot of my messaging is using the the words that my customers have said, and the results that they have gotten to show, like Melissa mentioned the data.

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Around. What my value is.

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And what’s so cool about you leveraging.

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Voice of customer. Audience feedback is it? Both shows.

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Consistently what everyone thinks of when they think of you, and also a huge breadth and depth of variety. It sort of kills 2 birds with one stone or whatever Vegan alternative you would like to use. But yes, I I really love the variety and ability to drill down to the common thread that you might not see for yourself, because you are so close to it.

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So yeah, wonderful example. There.

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As a financial coach. Money is my entire.

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It’s what I sell. It’s what I talk about. It’s the transformations. It’s all tied to money.

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And for me, the value that I try to show is.

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Getting comfortable with money.

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That’s like my main deal. We we get comfortable with money.

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And then all of these things can happen like we can talk.

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Confidently to other clients, to our peers, to, instead of having those emotions wash over us. So that’s the value that I want people to see is that when we get comfortable with money.

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Then all like this plethora of goodness can just flow.

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Right from that, because then we can.

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Start talking about.

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If we get an objection about everybody says that you’ve got to like, be able to talk about that money objection when a client is saying. But.

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Really, we don’t have to look at it like that, right? We can just say.

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We can be able to talk confidently about. Well, here’s what I priced it. And here, you know. So we just have this different essence about us.

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When we get comfortable with money we get confident, and then we can have these conversations in a way that people go. Oh, right.

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She knows what she’s. She knows what she’s talking about. She’s.

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She’s done the work behind this. It’s not just some random number, she.

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She pulled so

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Just the positive impacts that can come from that value of getting.

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Yeah. And I also think on like, you know, you’re talking about messaging and copy and.

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As we’re thinking about how we position ourselves and how.

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One of the things that I’ve grappled with a lot in my own business, and how I think about the work that I do is that.

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Ultimately I work with business owners. My goal is to help them make more money.

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But when it comes to messaging, I Also’m like.

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Really, I just help people do the right work like the money is an output of that. I can’t promise the money, and I never wanna promise that, because that would be a lie, and that’s not aligned with my own values in terms of how I show up in the world.

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And you know, I think to this conversation of like the relationship with money is so fraught that I wanna be really careful that my words and my messaging can do harm to people who don’t feel.

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Like they can get there yet to people who are insecure about their relationship to money. And so.

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I think that as I think about.

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My! I’m always trying to tow the line in my own marketing around my work around.

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Yes, the end goal, if you’re a business owner, is generally to generate more revenue.

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Or to generate consistent revenue, but have, like the lifestyle benefit trade offs along the way, or benefits along the way.

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And I also want to be mindful that, like there’s a lot of lies that are there to people in terms of like.

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You’re gonna take. You’re gonna spend $3,000 with me. But the Roi on that could be 50 million dollars. And you’re like.

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Okay, yeah. But what if I don’t necessarily? What if I’m not sure if I can get there? What if I can’t get there yet. So I think we have to be careful in our money promises.

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Because it can be. I think it gets really weaponized against people, and that is a practice that in my own marketing I’ve had to really.

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I don’t want to. I don’t think I ever did it, but I think it seeps in sometimes because we’re so conditioned to drive for revenue, because what people want is money, and why people are hiring you is money, and I’m like.

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Okay, I’m always doing that gut check and that double check.

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And I think it’s important to add here, too, especially based individuals. Have you all heard that there’s like people are getting sued right now for this.

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Is it the Fcc, yeah, yeah. And so, like, we have to be careful. We can’t be making promises around people’s revenue, because then, if we, if they don’t hit it.

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The ftc.

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We can be sued for it. So I think it’s really important.

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Add that as what you just said, because.

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Not only do we not want to be over promising and under delivering.

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There’s actual repercussions that are coming from it now, too, which I think is why I’ve stayed in that realm of like. Well, here’s what my customers have done like this customer did her annual revenue in 3 months.

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This customer tripled her monthly revenue, and has sustained it for 9 months running. You know this customer ha quadrupled their prices, and da da right, or even my story. I think I tripled my prices in 2,016, and signed 2, 5 figure private clients like. Immediately within a week.

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So you know I I that’s why I think I’ve always been like. Here’s what’s possible for you. It’s not a promise. It’s not guarantee.

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Like those are the pathways that we could explore together if they’re aligned with you, but just something to to mention that the listeners be very careful about their messaging and about their wording, because their actual repercussions coming down the line for it, as well.

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Yeah, you’re right, because the Ftc right now is saying.

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Put your money where your mouth is.

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No longer can we just.

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If even if one person got that result, and you are trying to make a blatant promise of that doesn’t cut it.

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That doesn’t cut it. So yeah, you’re right. We have to be real careful.

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The the common thread I see between what you all just said is.

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Showing potential showing possibility. That is our role as stewards, as coaches, as consultants. Whatever role we see ourselves in. It is showing that potential and unlocking their own confidence. I feel like that confidence that Melissa mentioned is like that common thread right when we have more clarity in our messaging when we are more confident in our ability to speak.

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About and manage our money when we are more confident in our revenue roadmap and our opera, etc. You know all the ways that we intervene and and collaborate with our clients. It is the confidence that produces the results. It’s it’s not anything that any of us are doing necessarily right. It is absolutely always the actions that our clients are taking as a result of the way that we are working with them.

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Which I feel like is so magical, and like permissioning all around.

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And and actually, that leads directly into my next question, which is.

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The fact that so many of us get in our own heads.

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Around pricing around so many things, I think, especially is there a way.

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Either that you’ve done for yourself, or with clients, or both, that we can reframe or restructure how we price or even how we think about sales and revenue in our role. In all of that.

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I will just jump in here in that like.

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One of the key pieces of work that I do with everyone I work with is just building out a revenue roadmap because.

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What I think happens a lot when people are thinking about their pricing is that we look at what other people are doing. And then we see people making seemingly gaillions of dollars with, let’s just say something that’s $37.

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And the math isn’t always math thing. And I’m like, Okay, well, first, st let’s make the math.

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And let’s actually start to see one. What do you want to pay yourself like? What are your living expenses that you’d actually need to pay yourself for, and then from there.

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What are? What’s your current offer? How many of each offer do you need to sell in a given month?

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And then how do those months tally up to get you to 12 months to get you to a net or a gross revenue that feels right to you, based on kind of where you’re going.

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And I think that just starting with that, taking the numbers out of our heads into a spreadsheet or onto paper, whatever works for you. I use a spreadsheet.

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Can start to just like.

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Turn down the volume on a lot of the like conjecture that we’re in.

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And I think that’s what I have seen in general. When we build out a roadmap.

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Is that people are like, Oh, okay, I I get it. I start to see where I can wiggle, and then where I might need to think about.

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Charging more, because how am I gonna sell?

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To, you know, 30,000 people.

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How am I gonna sell a $10 product to 30,000 people, or whatever a $1 product? 30,000 people.

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And if my audience has 700 people in it right now, for example.

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Or you know, we can start to do that map when we put pen to paper rather than the like.

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What I think happens for a lot of people is a little bit of this really binary thinking of, like, I want the big business, with so many followers, and so many things, and all that or.

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The other side of it, which is like, I’m never gonna get anywhere or amount to anything. Air quotes around amount to anything on that one.

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I.

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So that is like I’m first.st I’m like, make. Let’s make the math.

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Had a moment, and it was even this year where.

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I was like, Oh, yeah, I’m gonna offer this.

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It’s gonna be a 1 on one thing, and then.

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I did the math, and it came down to. I would have had to have 12 clients each week to make the math.

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And I was like.

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That is not the business I want to build.

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So what am I doing? Why would I even so.

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It was amazing that I was able to then just scrap that altogether and be like, Okay, Melissa, what is it that’s gonna actually make sense. So I love.

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That you said that because sometimes we get so ahead of ourselves and so excited. But then, when we do the numbers, it just.

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Doesn’t work.

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I think the 1st thing that I always do with my clients is the inner work.

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Because I’m very similarly to what you just said. Ashley is like if they don’t have the confidence.

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To save the number.

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That their thing is priced at. Then they’re never going to be able to sell it.

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And so, even if it’s if it’s not taking someone from like, you know, I $69 for like a single session to like a 20,000 coaching package right like that’s not gonna happen. But how do we take them from like a 60 offer, maybe expanding into like.

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A $500 a month retainer something like like, how do we start moving the needle within themselves?

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So that they can start to see the value they’re providing, and then price their things according to that. So I really think a lot of it. And again, going back to like our parents, our moms and our grandmoms and our great grandmoms. And like, we come from generations of basically being indoctrinated to believe that we cannot price things. The way that we.

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Need to price things to Frenchie’s point.

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To pay our bills and to survive.

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And Tamila’s Point without overworking and needing 12 new clients a week. So.

00:19:37.136 –> 00:19:40.136
I think that that inner monologue of.

00:19:39.948 –> 00:19:51.948
Where am I at with my money? Believes? What do I believe possible to charge? Where do I want to be instead? And how do I start shifting that narrative within myself, so that I have the confidence.

00:19:52.336 –> 00:19:54.336
To say that number in a sales call.

00:19:53.646 –> 00:20:03.646
And either not start filling the extra space when they’re silent with, like all sorts of things, or, you know, just back off and be like just kidding. I’m not gonna charge that much to like.

00:20:03.536 –> 00:20:09.536
It’s so important to be in that confidence and in that aligned space.

00:20:10.236 –> 00:20:14.236
With who you are, what you value and what your pricing structure is.

00:20:15.949 –> 00:20:17.949
Yeah.

00:20:16.338 –> 00:20:19.338
Love that actually. Do you mind if I add something quick.

00:20:18.487 –> 00:20:20.487
Please, please.

00:20:20.346 –> 00:20:23.346
So when I look at a 3 step.

00:20:23.049 –> 00:20:39.049
Process. Let’s go data like Frenchy mentioned. Let’s do some market research, what? And yes, there can be some big swings. But I’m talking like, let’s look at what people in this a similar niche are doing, you know. So let’s do some market research. And then let’s do.

00:20:39.536 –> 00:20:41.536
What I call the cost plus.

00:20:41.187 –> 00:20:48.187
So I need to know. What is it costing me to run my business right now on a monthly basis? What is it taking me.

00:20:48.248 –> 00:21:10.248
To run my business. I need to know what my break even point is, because if my break even point, let’s say, you know 3,000, and my break, even point is at 3,000. Well, then, that least gives me a re, an idea of like, okay, here’s what I need to do to at least make something. So that’s a good frame of reference. And then, like Bree said, we need to do a gut check.

00:21:10.936 –> 00:21:17.936
If I say this. So if I do those things, and then it’s like, Okay, well, I need to price this item at, you know.

00:21:18.336 –> 00:21:22.336
$1,500 if that’s coming out of my mouth. Does that feel good?

00:21:22.336 –> 00:21:25.336
So walking through those.

00:21:24.747 –> 00:21:27.747
Pieces at least gives us a place to start.

00:21:29.188 –> 00:21:53.188
Yeah, I feel like that idea of alignment has come through explicitly and implicitly a few times already. I literally call my sales calls alignment calls because it’s about values alignment. It’s about budget alignment. It’s about brain alignment, like how your brain works with their brain. It’s about personality. It’s about all of the various elements that go into pricing offers relationship, building right.

00:21:52.888 –> 00:22:16.888
So that alignment really is is important. And I think so many of us get tripped up with sales because it’s icky. It’s used salesman, it’s, you know, taking, demanding and when we reframe it as no, this is actually the most generous thing we can be doing, because we truly believe in what we’re creating, and we are truly providing something that someone wants and needs.

00:22:17.737 –> 00:22:27.737
It. It just restructures all of the vibes around it. For everyone, right? And I know so many of us under price. I have pretty much.

00:22:27.536 –> 00:22:31.536
Anything I’ve ever created. People just like you all have said.

00:22:31.536 –> 00:22:38.536
Hmm! I would have charged about 3 times more. And I know that is the case for so many people.

00:22:37.987 –> 00:22:43.987
The 1st thing I do with every single client is, raise their prices.

00:22:38.836 –> 00:22:40.836
Yeah.

00:22:43.387 –> 00:22:47.387
Like every single woman I work with.

00:22:48.349 –> 00:22:53.349
Is under charging when they come to me. Period for, and I’ve been in this industry for 10 years.

00:22:54.536 –> 00:22:57.536
Every woman that’s worked with me for 10 years has been under charging.

00:23:01.336 –> 00:23:04.336
I do. I believe that 100% that.

00:23:04.386 –> 00:23:07.386
That idea of.

00:23:08.436 –> 00:23:15.436
Again, charging my worth right. That leads us to charge less. So, Ashley, you said something about sales.

00:23:15.236 –> 00:23:18.236
And I was listening to a podcast.

00:23:18.536 –> 00:23:20.536
And somebody had said.

00:23:21.086 –> 00:23:23.086
If you don’t like being sold to.

00:23:24.188 –> 00:23:33.188
Then how can you sell to others? And that hit me like a ton of bricks? Because I was like all these newsletters and all these emails, and they’re constantly selling. And then I was like.

00:23:34.137 –> 00:23:37.137
Oh, Melissa, there is something inside of me.

00:23:38.136 –> 00:23:43.136
That I I need to do some work, because if I don’t like being sold to.

00:23:43.087 –> 00:23:45.087
Then how am I?

00:23:45.636 –> 00:23:47.636
Ever going to sell to.

00:23:46.836 –> 00:23:49.836
People, anyway, so I don’t.

00:23:50.887 –> 00:23:57.887
I just wanted to put that tidbit in there, because that hit me like a ton of bricks when I heard it, and it completely changed my frame of reference. I was like, Yeah.

00:23:57.737 –> 00:24:05.737
This person is running a business. I signed up for their newsletter, and they are running a business. Of course I am going to get sold to that is an appropriate.

00:24:06.231 –> 00:24:08.231
Thing to happen.

00:24:08.287 –> 00:24:11.287
I’ve also noticed this really interesting.

00:24:12.086 –> 00:24:15.086
Phenomenon that people who are selling.

00:24:16.087 –> 00:24:19.087
Sometimes feel like anyone who buys is doing them a favor.

00:24:19.588 –> 00:24:27.588
And when I’m supporting my clients through sales, conversations, or just like any kind of that awkwardness that comes up.

00:24:28.088 –> 00:24:41.088
I was like, keep in mind, no one is doing me a favor because no one on earth is that generous that they’re just gonna throw money at you to do you a favor like they are only doing this because they believe it is a value to them.

00:24:41.187 –> 00:24:50.187
And I think that sometimes when we’re not used to selling, or I think when it’s also really personal selling, a lot of us are selling our own time, our own expertise.

00:24:49.848 –> 00:24:51.848
Her own experience. It feels like.

00:24:51.747 –> 00:24:55.747
It’s us right. It’s not like I’m selling stick.

00:24:55.736 –> 00:24:58.736
It can feel like someone’s actually.

00:24:59.236 –> 00:25:01.236
Being nice to you by buying.

00:25:00.488 –> 00:25:11.488
I promise you that’s not happening. So if you, the next sales, call you go on as you’re listening. I just want you to remember that nobody is doing you a favor. If anything, there is a world where you’re.

00:25:11.687 –> 00:25:14.687
Doing them a favor and doing them a huge service.

00:25:14.336 –> 00:25:17.336
But just.

00:25:17.887 –> 00:25:26.887
You know, I think sometimes I’ve even had these moments of like, maybe they’re just trying to make me feel better like. No, nobody gives up their money that easily, like you’re good. You’re good. You are doing something for them.

00:25:27.087 –> 00:25:32.087
I’m laughing so hard over here that I love everything you just said.

Okay, what is so true about that is that.

00:26:01.688 –> 00:26:26.688
Sometimes having skin in the game. Aka, investing in themselves is the greatest gift you can give them. Right, because how many freebies have we downloaded or free communities? Have we joined, or whatever and like we don’t engage, it just sits on our hard drive. We we don’t do the thing. We don’t take the action. How many self help books have we read? And we haven’t done a single one of the exercises. We don’t have that outside perspective. We don’t have that accountability.

00:26:26.446 –> 00:26:28.446
And so that.

00:26:29.537 –> 00:26:49.537
Buy in physical monetary buy in from them is sometimes one of the most important elements, and sometimes the fact that you price it at such a high level. It means it’s high stakes for them. It means that they’re actually committed to the process. Right? So sometimes affordability is a wonderful value to hold, or a wonderful.

00:26:48.837 –> 00:27:04.837
Way to get people in the door, or whatever else, but sometimes, having really high touch or luxury, or high ticket, is actually the most generous thing you can do, depending on their brain, their situation, etc. So yeah, thank you so much for that reminder.

00:27:04.387 –> 00:27:12.387
And I wanna share quick. So this shifted for me. I think around in 2,007. So when I was like in.

00:27:12.540 –> 00:27:22.540
High school college whatever. I would always go to target. I mean also Minnesota girl, but would always go to target and buy like the cheapest.

00:27:22.587 –> 00:27:24.587
Sunglasses, cheapest.

00:27:23.737 –> 00:27:37.737
And I would leave them places, I would scratch them. I, my stepdad on a pair like just didn’t care about them right, because it was just 20 bucks, and I would just go to target and get another $20 pair, or whatever the second.

00:27:37.487 –> 00:27:41.487
I bought my 1st pair of gucci sunglasses.

00:27:41.537 –> 00:27:45.537
Oh, I can tell you those things went in their case.

00:27:45.887 –> 00:27:47.887
They were in my purse.

00:27:48.537 –> 00:27:57.537
They were like. I took care of them so much, and I think that it’s a really important shift to think like, Oh, well, if I just price myself cheaply.

00:27:58.536 –> 00:28:00.536
But more people will buy from me.

00:27:59.747 –> 00:28:07.747
And the truth is that you’re undervaluing yourself, and when you’re undervaluing, not yourself, but your services.

00:28:08.937 –> 00:28:20.937
People will then also undervalue your services. They will be the sunglasses that get thrown in the side of your purse with the nail file that scratches them right when you’re.

00:28:20.647 –> 00:28:31.647
Highly valuing your services, and someone is highly valuing them back. They are gonna get better results. They’re gonna be more invested. They’re gonna show up. It is amazing.

00:28:31.887 –> 00:28:38.887
What happens. And then I wanna also share a quick sales shift that I use. And I, gifted to my clients, too, is.

00:28:39.286 –> 00:28:41.286
Sales is simply this is all it is.

00:28:40.386 –> 00:28:43.386
Helping someone make a decision.

00:28:44.287 –> 00:28:47.287
About a solution to a problem that they have.

00:28:48.547 –> 00:28:54.547
That’s it. The whole conversation is just like, I have a solution. You have a problem. Do you want the solution to solve your problem or not?

00:28:57.787 –> 00:29:20.787
Yeah. And it’s nice, because there is always another option. Right? We are never the, only it’s never a market of one. Right? There is always another coach, another lipstick manufacturer, another Xyz. Right? There is always another option. And like, maybe that’s the best fit for them, and that’s great. Maybe it’s a not right now, not right here, and maybe it’s a down the line sort of thing.

00:29:20.487 –> 00:29:23.487
We can still build relationships with people along the way.

00:29:23.746 –> 00:29:25.746
So.

00:29:27.647 –> 00:29:32.647
We’ve we’ve talked about how you’ve you’ve all interacted with your clients in various ways.

00:29:31.685 –> 00:29:42.685
Is there a money or pricing question that you always get and want to share an answer to anyone else’s burning questions that, like, okay, everyone needs to know the answer to this.

00:29:48.736 –> 00:29:50.736
The question. I get most.

00:29:51.245 –> 00:29:56.245
Often, and I most of the time I work with solar is fairly small.

00:29:56.036 –> 00:29:58.036
Business owners.

00:29:58.237 –> 00:30:02.237
The question, how do I even set a financial target.

00:30:01.686 –> 00:30:04.686
Like, how do I even go about.

00:30:05.088 –> 00:30:07.088
Setting that like.

00:30:07.137 –> 00:30:10.137
How many hours should I work, or how many.

00:30:10.636 –> 00:30:12.636
You know, just like understanding.

00:30:14.046 –> 00:30:16.046
That financial goal and.

00:30:16.036 –> 00:30:19.036
So. Frenchy mentioned this, but.

00:30:19.287 –> 00:30:23.287
I always start around. What do you need to be paying yourself.

00:30:23.887 –> 00:30:28.887
From the business. What does your household need from your business?

00:30:29.136 –> 00:30:31.136
To be able to sustain.

00:30:31.736 –> 00:30:34.736
Starting there, then looking at.

00:30:35.286 –> 00:30:41.286
You need to set aside a percentage for taxes. And of course this varies per household, whether you have somebody in the home who has W. 2 work.

00:30:40.837 –> 00:30:44.837
Whether you know, so that tax rate varies. But.

00:30:45.037 –> 00:30:47.037
Kind of understanding that piece of the puzzle.

00:30:46.937 –> 00:30:57.937
How much do you want to be able to set aside for retirement? How much do you want to be able to set aside for your own. Pto. How much do you want to be able to set aside for your bonus, whether you give yourself a bonus quarterly or annually? But.

00:30:57.786 –> 00:30:59.786
All of those things.

00:30:59.888 –> 00:31:02.888
Need to be able to go into that.

00:31:03.737 –> 00:31:09.737
Financial picture. So you can set targets by kind of backing into it. Reverse engineering.

00:31:08.536 –> 00:31:11.536
But that.

00:31:11.936 –> 00:31:16.936
Even understanding what target to even set, or to strive for.

00:31:17.093 –> 00:31:20.093
That’s 1 of the conversations I have most often.

00:31:23.336 –> 00:31:32.336
This is so embarrassing. But you literally just reminded me, Melissa, so we’re in quarter 4 of this year. I have forgotten to pay myself, my bonuses all year long.

00:31:32.637 –> 00:31:36.637
Just no big deal, so I just made a note to like.

00:31:37.435 –> 00:31:39.435
Rectify and take care of that. Thank you.

00:31:38.887 –> 00:31:46.887
I think the biggest question I get from so many people is like, what if I put this offer out there? And no one buys it from me.

00:31:47.437 –> 00:31:53.437
Like, what if? What if I put it out? And I get crickets? So the 1st thing I want to say to that is.

00:31:53.687 –> 00:32:04.687
Welcome to the club. We have buttons every single service provider entrepreneur has had an offer that they have put out, that no one has bought.

00:32:03.586 –> 00:32:06.586
They might not be talking about it.

00:32:19.437 –> 00:32:26.437
But it just means that they probably then also have some other skeletons in their closet about their entrepreneurial journey, that they’re also not telling.

00:32:22.037 –> 00:32:27.037
Every single person has put out an offer and gotten crickets at some point in their journey.

00:32:25.487 –> 00:32:27.487
So one, it’s normal.

00:32:25.837 –> 00:32:27.837
And 2.

00:32:26.137 –> 00:32:28.137
It’s data.

00:32:26.388 –> 00:32:46.388
Don’t take it personally, and my question would be, did you go out and do market research like we were talking about earlier? Was it an actual solution to an actual problem that your customers actually have? Was it priced in alignment with the value that it creates in their life? I mean there’s so many questions and things to look into. But it doesn’t mean that your failure.

00:32:46.237 –> 00:32:57.237
It doesn’t mean you need to quit your business. It doesn’t mean that there’s anything wrong with you. It probably just means that maybe not enough. Due diligence was done. Maybe it means that it was bad timing. Maybe it.

00:32:56.687 –> 00:33:03.687
Who knows? But just to again, like we were talking about earlier, taking that like worth conversation out of it?

00:33:03.614 –> 00:33:06.614
And just remembering, it’s probably a data problem.

00:33:08.687 –> 00:33:14.687
One of the questions that I get a lot, especially when I’m like road mapping with people. Or if we’re working on.

00:33:14.936 –> 00:33:16.936
A launch, and you offer.

00:33:16.787 –> 00:33:18.787
Marketing, strategy.

00:33:18.887 –> 00:33:22.887
Is well, how do I know what my goal should be?

00:33:22.938 –> 00:33:25.938
Right like, I don’t have the data and the benchmarks yet.

00:33:25.587 –> 00:33:36.587
And and I’m typically, okay. Yes, let’s look at historicals and all that sort of thing. But what I find is that working with ambitious people who are hungry.

00:33:37.035 –> 00:33:40.035
To build a business that funds their life.

00:33:40.337 –> 00:33:44.337
You get a lot of people who have a little bit of like.

00:33:44.788 –> 00:33:50.788
Anxiety around setting goals because not hitting a goal, feels like the ultimate failure.

00:33:51.087 –> 00:33:56.087
And what I am obsessed with reminding people is that goals.

00:33:56.286 –> 00:33:59.286
Are not necessarily meant to be achieved.

00:34:00.388 –> 00:34:12.388
Goals are really really useful as a mirror into what is working in your business and what is not working in your business to breeze point right like. Then let’s go back to the drawing board. If we don’t set a goal.

00:34:12.338 –> 00:34:17.338
Then we actually have no measurable way to understand if we are performing the way that we want.

00:34:16.836 –> 00:34:26.836
Or if we are not. And so, even if the goal feels arbitrary, set the goal and remember it doesn’t, it’s not meant to be achieved. And when people challenge me on that.

00:34:26.640 –> 00:34:29.640
They’re like, no, but of course we have to hit our goals like that’s the purpose.

00:34:29.987 –> 00:34:34.987
Yes, but when we hit our goals we always think we should have the entire, which means that.

00:34:35.087 –> 00:34:38.087
On the other side of that coin. We’re not that attached to the goal.

00:34:37.987 –> 00:34:48.987
So if you have historicals, use that if you can look at industry standards around goal setting, look at those industry standards in terms of like conversion percentages, and that sort of thing.

00:34:49.087 –> 00:34:53.087
And then also like, make sure that you are.

00:34:53.237 –> 00:35:03.237
Always looking at the work that you’re doing to see what is driving you closer to that goal and what is not helping and and or what is detracting from that goal, so that you know over time.

00:35:02.787 –> 00:35:12.787
What is the work that I can repeat over and over again? I had a coach who once would always joke, but was also serious like making money is boring. Making a lot of money is really boring.

00:35:13.144 –> 00:35:21.144
And I just think that that is like so spot on. And so if we can actually start to uncover what is driving the revenue for us.

00:35:21.036 –> 00:35:26.036
We’re gonna do a lot of that over and over again. And it’s gonna get boring. And that’s usually a good thing.

00:35:26.636 –> 00:35:30.636
Frenchy. I love that you brought up goals, because if.

00:35:31.286 –> 00:35:34.286
If I could banish smart goals.

00:35:34.136 –> 00:35:45.136
From existence. I think I think I would, because it sets people up for this like, well, is it realistic? And what’s the you know. And so it is saying.

00:35:44.834 –> 00:35:51.834
Yes, this goal has to be achieved, and it has to be achieved in this timeframe. So I love that you brought that up because.

00:35:52.235 –> 00:35:55.235
Goals can be framed.

00:36:03.137 –> 00:36:09.137
Well, and I love that you brought up the board thing because that is something. I tell my clients all the time, and.

00:36:05.687 –> 00:36:12.687
So many ways. And I I just I love the outlook that you have on end goals, and how you share that with your people.

00:36:08.737 –> 00:36:33.737
I don’t know. I’m I have recently realized that I probably have Adhd. I’m also a super high achiever. And all these things. And then we get into the online business world and everyone’s launching something new all the time. And they’ve got this going on and that going on. And they have a podcast and now with this and of that, and we start thinking, like, I need all of those dopamine hits, like, I need all of those things in my business, and the truth is, lead generation and revenue.

00:36:33.937 –> 00:36:42.937
Like the things that are actually gonna get you, there are the things that are the most boring. And you just gotta figure out what works, and do it over and over again. So, Frenchy, I.

00:36:42.386 –> 00:36:45.386
Total sole sister. I’m like, yay.

00:36:45.936 –> 00:36:49.936
Businesses boring. This is amazing.

00:36:55.287 –> 00:37:01.287
So funny with the dopamine hits, for sure, and like the imposter syndrome, and the comparison.

00:37:01.434 –> 00:37:08.434
It’s also really important. You had said that the goals are a reflection of what’s working and what’s not.

00:37:08.787 –> 00:37:13.787
I have also found. I’m pretty sure I have gone down that Adhd rabbit hole.

00:37:14.237 –> 00:37:24.237
Late in life diagnosis as well. And I actually have found that those motivation gaps that those prioritization gaps are because I don’t actually care about the goal I set.

00:37:23.537 –> 00:37:36.537
And so I’ll set the goal and I’ll make 0 progress toward it. And it’s because the goal was so arbitrary or so external or like just wasn’t actually a priority, that I actually wanted deep down inside me.

00:37:36.835 –> 00:37:39.835
Anything that I actually care about my health.

00:37:40.487 –> 00:37:46.487
My kiddos. Running a business that feels that delivers really well to clients.

00:37:45.886 –> 00:37:48.886
Those things will not miss.

00:37:48.587 –> 00:38:03.587
Even a beat doesn’t matter how pregnant I am doesn’t matter how anything around the world is happening. I will get those things done, and then he’s like arbitrary goals of like, I really need a 6 k. Whatever, or like whatever

00:38:03.737 –> 00:38:24.737
Those I will not even come close to and so I also think the goals can be a really good mirror of like. How much progress did you make toward those? Oh, you don’t actually care about that. Move on for next time, right? And and use our values. Use our audience feedback, use our market research, all the things that we have at our disposal.

00:38:24.687 –> 00:38:33.687
And and also outside perspective from people, we trust. Business besties, masterminds, coaches, consultants, that sort of thing.

00:38:34.237 –> 00:38:40.237
To also mirror back validate poke holes in the things that we say are so important to us.

00:38:41.586 –> 00:38:44.586
So along.

00:38:45.236 –> 00:38:52.236
Those lines of reframes and setting objectives and all the things that we have talked about.

00:38:53.087 –> 00:39:00.087
I would love to know either something you wish you had known about pricing and sales before you got started in business, and or.

00:39:00.837 –> 00:39:07.837
Some sort of tactical tip that you have for fellow entrepreneurs some sort of combo or yeah, either or.

00:39:17.137 –> 00:39:22.137
I have been on my financial journey for a very.

00:39:22.886 –> 00:39:25.886
Long time, and.

00:39:25.934 –> 00:39:29.934
I am now in a place, and have been for probably.

00:39:30.687 –> 00:39:34.687
I don’t know almost 10 years of being very comfortable talking about money.

00:39:34.736 –> 00:39:37.736
So what I wish I would have known when.

00:39:38.086 –> 00:39:40.086
I started this business.

00:39:39.986 –> 00:39:41.986
Is.

00:39:44.187 –> 00:39:49.187
You’ve got to. You have to see where other people are in their comfort in talking about money.

00:39:49.287 –> 00:39:58.287
Also because you can be as confident as you want. And let’s say you’re talking to a client, and if talking about money is uncomfortable for them.

00:39:58.237 –> 00:40:02.237
Then you’ve got to find a way to have that conversation.

00:40:01.536 –> 00:40:04.536
And not just.

00:40:06.487 –> 00:40:10.487
You know, like, put that put just put like money in their face.

00:40:10.186 –> 00:40:14.186
So really figure out like, let’s be able to.

00:40:14.387 –> 00:40:20.387
How can we open up with each other in talking about money and get to a space where it feels safe.

00:40:20.436 –> 00:40:22.436
For all parties.

00:40:24.332 –> 00:40:36.332
I kind of wish that I would have started on my money mindset sooner. So my journey is that I had a day job from 2,006 until 2,014.

00:40:37.037 –> 00:40:50.037
And along with that day job, I have my own fashion label. So I was side hustler for 8 years, while I had a full time job and I hated my full time job so much like I would actively pray all the time to just make it go away.

00:40:49.986 –> 00:40:54.986
But at the same time I wasn’t actually doing anything to.

00:40:55.387 –> 00:40:58.387
Make an exit plan for it, because I didn’t believe.

00:40:58.986 –> 00:41:01.986
But as an entrepreneur I could make enough to pay myself.

00:41:01.787 –> 00:41:09.787
So my fashion business maintain itself for 8 years, but it never took care of me, which is why I needed the job to pay me.

00:41:10.532 –> 00:41:20.532
Then the rug got pulled out from under me. I think the universe was probably sick of hearing me complain about it, and was like you don’t want the job. Great! Let me take care of this for you. You got it. You’re welcome.

00:41:19.936 –> 00:41:22.936
And overnight my job was gone.

00:41:23.086 –> 00:41:30.086
And then I had to figure out what it meant to actually make enough money in my business. A year later.

00:41:30.229 –> 00:41:34.229
I was guided to close down my fashion business and start this business.

00:41:34.429 –> 00:41:37.429
And now I’m 10 years into this business. It took me.

00:41:36.486 –> 00:41:44.486
Until so, between 2015, it took me still 5 years to pay myself a salary.

00:41:44.636 –> 00:41:51.636
Because I still like, didn’t have the mindset around, knowing that I could create enough wealth in my business.

00:41:51.786 –> 00:41:55.786
To not only sustain my business, but to also sustain.

00:41:55.786 –> 00:42:01.786
Meet, and I wish that I would have started on that journey sooner. I I.

00:42:02.637 –> 00:42:09.637
Significantly underestimated the mindset piece of being successful in business. I can take action all day, left, right and center.

00:42:09.086 –> 00:42:12.086
But that mindset piece was something I.

00:42:11.436 –> 00:42:17.436
Never really got exposed to until much later in my life.

00:42:20.286 –> 00:42:28.286
One of the things that I have been grappling with and thinking about recently is because of my aversion.

00:42:29.429 –> 00:42:35.429
To some of the like. 7. Figure 8. Figure marketing stuff that gets shilled, and that feels.

00:42:35.987 –> 00:42:47.987
That not values aligned to me. Despite my desire for plenty of money, both things can be true, but in the way it gets positioned, can feel a little bit weaponized and not good.

00:42:48.229 –> 00:42:51.229
I think that at times.

00:42:52.386 –> 00:43:05.386
I have set my like larger vision, a little bit too narrow into kind of similar to some of the mindset pieces into like, what do I think is feasible and reasonable, right like? Why should I have a.

00:43:04.987 –> 00:43:14.987
You know, 7. Figure business, if like 6 is actually kind of like good enough for me and recent. So I’m sharing this. This is in process. I don’t have a clear answer or solution to this.

00:43:14.686 –> 00:43:19.686
But recently, one of the things that I’ve been thinking about is, what if money.

00:43:20.087 –> 00:43:25.087
I gave myself permission to have a much bigger vision for the impact that I want to have.

00:43:25.328 –> 00:43:32.328
What if, instead of being like, okay, I wanna make 250 K this year, or 300 K this year, whatever that number is.

00:43:31.587 –> 00:43:36.587
If I’m like over the next 5 years, how cool would it be if I could help.

00:43:36.686 –> 00:43:39.686
10,000 people, 20,000 people.

00:43:39.687 –> 00:43:43.687
And start to build around that with that larger vision and purpose.

00:43:43.586 –> 00:43:45.586
Because I think that.

00:43:46.386 –> 00:43:48.386
At times we get into.

00:43:48.086 –> 00:43:52.086
The game? Of what is the revenue which.

00:43:51.587 –> 00:43:58.587
Is great. But like, what’s the larger story that we’re that we’re building and that we’re working towards.

00:43:59.588 –> 00:44:04.588
So I share that, because if you are in a place where maybe you feel a little bit scared of like.

00:44:04.987 –> 00:44:09.987
Having that bigger vision because it’s scary to set big goals if you don’t hit them. And all of that stuff.

00:44:09.427 –> 00:44:12.427
I’m also starting to think.

00:44:12.828 –> 00:44:20.828
What if the money and the dollars start to fit into a much bigger vision that is really motivating and.

00:44:20.727 –> 00:44:26.727
So I I don’t know exactly what that looks like, but I’ll keep you all posted.

00:44:26.990 –> 00:44:37.990
Yeah. I always say that money makes the world go round. It’s not inherently good or bad. It’s what we do with it, right? We. We can’t possibly make an impact in the world if we are not.

00:44:38.329 –> 00:44:51.329
Financially stable if we are not able to pour into causes that we care about, if we’re not able to do XY, or z right? If we are not sustained, then we cannot do anything sustainable or impactful. So I think that’s a really.

00:44:51.289 –> 00:45:12.289
Difficult thing for us to grapple with, especially people from my orbit come from the nonprofit sector a lot of times or we are really impact driven. And we’re like, Oh, we can’t charge like that’s too much. I I know a woman who runs a photography business, and she feels bad charging women entrepreneurs and so she has.

00:45:11.627 –> 00:45:19.627
Figure it out ways around that. But that actually, that actually leads directly into my next question, which is a community question. So I want to share this.

00:45:20.087 –> 00:45:26.087
This is from Oliver, from pretty decent the study. I will link that in the show notes, but they ask.

00:45:26.139 –> 00:45:28.139
How have your specific values.

00:45:28.986 –> 00:45:30.986
Informed your pricing philosophy.

00:45:31.328 –> 00:45:44.328
And then the contacts that they gave was there seem to be so many ways of thought, and they can see the logic, and all of them like I want anyone who needs my work to be able to afford it, because.

00:45:43.787 –> 00:46:08.787
Capitalism sucks, and part of my work is to serve my communities. But that won’t happen if I’m priced out, or they gave the example of I’m working toward an abundance mindset. But who am I to say that the client has the same money mindset as I do? And then the other example they gave is, I believe, in being fairly compensated for my work. And if other people are under charging.

00:46:09.186 –> 00:46:12.186
Then I need to price higher, etc. Right? So.

00:46:11.886 –> 00:46:20.886
The 2 prong is like, how do you approach pricing philosophy when all of these truths can be true?

00:46:21.065 –> 00:46:26.065
And also, how have your values directly informed your pricing philosophy?

00:46:27.886 –> 00:46:31.886
I’m happy to hop in here first.st My top core value is freedom.

00:46:31.728 –> 00:46:40.728
And so I think a lot about you know all of those things that you just said. And I’m like right. But if we’re under charging.

00:46:41.327 –> 00:46:43.327
None of us can be free.

00:46:44.287 –> 00:46:53.287
Are there people for whom some of my things are not accessible? Yes, there are, and I have other options that are accessible.

00:46:53.686 –> 00:47:06.686
Part of my whole thing is like for me. I I also work with very ambitious high achievers, and I’m like I work with people who want to make their entire revenue in 3 months.

00:47:06.587 –> 00:47:10.587
And like quadruple their revenue for the year. Right like that’s.

00:47:10.988 –> 00:47:14.988
Those are the kinds of people that I want to work with. And so for me, I’m like, if I’m.

00:47:14.787 –> 00:47:20.787
If my pricing is not aligned with that level of freedom for them.

00:47:20.786 –> 00:47:26.786
Then I can’t experience my core value, and I can’t pass that experience.

00:47:26.288 –> 00:47:30.288
Onto them as well. If I’m having to struggle.

00:47:30.688 –> 00:47:33.688
In my life to make ends meet. Then I can’t.

00:47:34.137 –> 00:47:49.137
Fully serve my clients in the way that I need to. So that’s kind of for me. How pricing plays into all of that. And I just want to drop a little thing, and I’m by no means saying that I agree with capitalism and.

00:47:49.028 –> 00:48:01.028
Has anyone noticed how this cap capitalism is? Evil has really come to the forefront more and more and more with the rise of women in business and women making money.

00:48:01.226 –> 00:48:03.226
And I just wonder.

00:48:04.487 –> 00:48:13.487
If it’s a coincidence, I don’t mean to be a conspiracy theorist, but I just wonder. And I also wonder. And my vision for the specifically the women of the world. Everyone is like.

00:48:12.924 –> 00:48:16.924
What if capitalism isn’t evil.

00:48:16.827 –> 00:48:21.827
But the way that capitalism has been done in our world is is not.

00:48:21.427 –> 00:48:28.427
Right. It’s not aligned for the best of everyone involved. Right? Like is being a billionaire unethical.

00:48:28.486 –> 00:48:31.486
Or is the way that it’s been done?

00:48:32.127 –> 00:48:36.127
In the past unethical. And do we need new role models.

00:48:35.787 –> 00:48:48.787
To look up to that are doing things ethically. I think of Melinda Gates, and how much money she’s being able to give to people right now that truly needed to do good things in the world like, what if.

00:48:49.136 –> 00:48:55.136
All of us that have this level of integrity and impact and excitement for what we’re doing in the world.

00:48:55.486 –> 00:48:57.486
Are the next.

00:48:57.124 –> 00:49:02.124
Generation of millionaires and billionaires to Frenchy’s point that, like.

00:49:01.786 –> 00:49:07.786
We redefine what that means without throwing the baby out with the back bar.

00:49:09.629 –> 00:49:12.629
I’m gonna piggyback on the capitalism piece.

00:49:12.686 –> 00:49:16.686
So I have seen for far too long.

00:49:16.586 –> 00:49:18.586
This.

00:49:19.526 –> 00:49:22.526
People over profits, right? So that.

00:49:22.287 –> 00:49:26.287
That whole mantra is getting lodged.

00:49:25.536 –> 00:49:28.536
And why can’t.

00:49:29.327 –> 00:49:31.327
We who it.

00:49:31.687 –> 00:49:35.687
In my mind. We’re all conscious business owners, because we’re leading with their heart.

00:49:37.387 –> 00:49:39.387
Why not people and profits.

00:49:41.087 –> 00:49:48.087
No more over but people and profits. So that’s 1 of my values is when I look through that lens.

00:49:49.387 –> 00:50:07.387
How can I serve and have profits to sustain? So, for example, I’m also a sign language interpreter. So accessibility, deaf community like that has a huge place in my heart. So I establish 1% of my revenue goes to funding.

00:50:06.587 –> 00:50:11.587
For deaf folks who can get financial coaching from a deaf individual.

00:50:12.687 –> 00:50:18.687
So we can set up our businesses in a way that align with our personal values. So we can give.

00:50:18.586 –> 00:50:22.586
Back. So it’s not that we have to.

00:50:22.587 –> 00:50:25.587
Under charge because we feel bad, but find.

00:50:26.186 –> 00:50:30.186
Our space, and then we can set up additional things in order to support.

00:50:30.027 –> 00:50:35.027
The things that we love and cherish, and that are important to us.

00:50:35.887 –> 00:50:47.887
I’m gonna one of my big dreams is to become an angel investor. I want to be able to help other entrepreneurs who are in this space of. I just need some funding to get my business up and running.

00:50:47.586 –> 00:50:50.586
Right? So Tabri’s point, like we need.

00:50:50.626 –> 00:50:52.626
We need those of us.

00:50:52.787 –> 00:50:56.787
To rise up, because good people do good things with money.

00:50:57.636 –> 00:51:02.636
And so let’s have those of us rise up and be able to do good things with our money.

00:51:03.586 –> 00:51:07.586
A 1,000. I think this is like.

00:51:08.425 –> 00:51:15.425
This is exactly. It is that people with the right values around how they’re generating money are going to do better things with that money.

00:51:16.336 –> 00:51:19.336
I also wanna add, and this is like my.

00:51:20.726 –> 00:51:23.726
More superficial side.

00:51:23.887 –> 00:51:27.887
That like. Sometimes you also just want money because you want to buy nice things.

00:51:27.327 –> 00:51:31.327
And that’s okay, too, right? Like, I think that sometimes.

00:51:31.627 –> 00:51:33.627
We have this narrative.

00:51:34.288 –> 00:51:40.288
That like money is greed, and if we’re greedy, then we’re exploiting people, and it’s like.

00:51:39.927 –> 00:51:50.927
No, but like how awesome would it be to completely self fund something that felt like so far off for you? Right? I’m thinking about the Gucci sunglasses.

00:51:51.387 –> 00:51:56.387
Like, how do we really also give ourselves permission to have this be.

00:51:56.887 –> 00:51:59.887
Have the money that we generate be something that is.

00:51:59.736 –> 00:52:01.736
I mean, we can also.

00:52:02.536 –> 00:52:10.536
Just like, speak to that kind of like. Less like I said, the less it doesn’t always have to be meaningful is basically what I’m trying to say, and I think both things can be true.

00:52:11.224 –> 00:52:13.224
And so.

00:52:12.905 –> 00:52:19.905
I think that if you do sometimes, or if you know regularly, have these moments like, I want money, because, like.

00:52:20.125 –> 00:52:24.125
I just like nice shoes, you know, like I like shoes like.

00:52:24.588 –> 00:52:32.588
Buy yourself the shoes. That doesn’t make you a bad person, right? I think where there is evil in money is often because.

00:52:31.536 –> 00:52:40.536
Not because of us wanting things, but because we are exploiting people to making that money.

00:52:40.787 –> 00:52:49.787
And that is a completely. That is a big topic that is a lot to break into. But like, we can also just want nice things and.

00:52:49.786 –> 00:52:53.786
Be like cool with that. So I just wanna make room for the for the.

00:52:54.236 –> 00:52:56.236
The breadth of all of it.

00:52:56.387 –> 00:53:06.387
I think the most recent example I saw was with Simone’s and that Hermes bag I don’t know if you saw like the Internet, just like blew up about like.

00:53:06.927 –> 00:53:09.927
What is she doing with that? Herzeback, like people, were pissed.

00:53:09.686 –> 00:53:12.686
That she had this bag, and.

00:53:12.526 –> 00:53:14.526
When I saw that I was like.

00:53:15.126 –> 00:53:17.126
This is.

00:53:16.495 –> 00:53:21.495
This is part of our issue with money. When people like.

00:53:21.636 –> 00:53:26.636
She is the best at what she does in the entire world.

00:53:26.986 –> 00:53:28.986
Like, how are we going to say.

00:53:28.723 –> 00:53:39.723
Oh, no, she can’t have that big, she ended up coming out, saying, Hey, that my parents bought it for me like, don’t be mad at me, you know. Be mad at my parents, or whatever, and that was cute. But at the same time it was just like.

00:53:39.486 –> 00:53:43.486
Yes, she can have that bag like.

00:53:43.686 –> 00:53:47.686
We, and we have nothing to say about that. So Frenchy. Yes.

00:53:47.736 –> 00:53:54.736
It can encompass the whole thing. We can do good things with our money, and we can want nice things for ourselves, like both of those things can sustain.

00:54:20.563 –> 00:54:32.563
Alright. So if everyone is loving that you all have been saying which, I’m certain they all have been, how can they connect with you? How can they stay in your orbit.

00:54:37.187 –> 00:54:49.187
Well, I think for me French find me on Instagram, and then I also have a guide called stay close to the money that we’re gonna link below so download that it’s some super.

00:54:48.924 –> 00:55:03.924
Easy ways. Kind of to our conversation about like weird sales tactics. It’s like 37 super easy ways to grow your revenue without being salesy so it focuses a lot on nurturing relationship building and connection. So download that. And then you’ll start to get my emails as well.

00:55:08.026 –> 00:55:23.026
I’m Bruce Lee. You can also find me on Instagram at 3 or at big goal energy now. And similarly, I gave Ashley a freebie to put in the comments or in the show notes, and mine is called Defy reality.

00:55:23.387 –> 00:55:34.387
And it is a super short guide to understand how to shift some things and change some things so that you can create a ripple effect and change your reality. As a result.

00:55:36.287 –> 00:55:39.287
I’m Melissa Middlestat. I’m on Instagram.

00:55:39.825 –> 00:55:41.825
Underscore Melissa, Mitt.

00:55:42.026 –> 00:55:44.026
Because middle’s impossible to spell.

00:55:44.687 –> 00:55:51.687
My guide is all about getting comfy with the number one used business report, and.

00:55:52.236 –> 00:55:59.236
So if that is a report that seems a little intimidating, you can go ahead and look through that. It just gives a.

00:55:59.286 –> 00:56:06.286
Calming like, Hey, this is just what this number means, and it just gives us a chance to look at that and be like, Okay.

00:56:06.386 –> 00:56:13.386
Yes, accountants use big fancy terms when they’re talking about our finances, but it doesn’t have to be so complicated.

00:56:12.621 –> 00:56:16.621
For us, because we aren’t some large corporation.

00:56:19.587 –> 00:56:27.587
Amazing. Thank you all so much for the wonderful perspectives and insights and anecdotes, and I can’t wait for everyone to connect with you.