I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created.

In this episode, we chat through:

  • How education is engrained in her grief support process
  • Why she never shies away from tough topics
  • How the sudden loss of her brother changed the trajectory of her life
  • Finding out who she was by finding community away from home (then finding her way back home again)
  • Seeking out messaging strategy, even when she does this work for clients herself
  • The multitude if ways authenticity and inclusivity show up in her business
  • Her commitment to acknowledging life events and identities that are too often overlooked or brushed aside
  • Gaining empathy from both personal and collective experiences
  • How she leverages her years of working as a freelance writer in her product-based business
  • Being inspired by Barbie and turning to other women for support and community
  • A reminder that you know someone who has lost an important person, and no matter how long it’s been, you should check in with them

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