How Brand Messaging Is A Catalyst for Change | Episode 16

In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is constant.

In this episode, we chat through:

• Why you can’t make progress without change
• How to figure out your core values
• Ways your values can evolve over time (including a personal anecdote)

RESOURCES MENTIONED:

• Live Out Your Brand Values Self-Reflection Workbook
• Listen to Episode 3 with Hailey Ellis-Kelley about our shared value of exploration.