I’m not ALWAYS anti-AI

I recently wrote about how AI just isn’t nuanced enough to replace humans yet. And I stand by that.

But just for kicks and for the sake of this newsletter, I prompted ChatGPT the following:

“Summarize these testimonials about my values-aligned messaging and marketing consulting work into a few overarching and recurring themes, noting big-picture ideas, results, and experiences.”

Then I dropped in a selection of the testimonials I’ve collected over the years—I have them organized in alphabetical order in Notion, so it was essentially randomized for offer type, client’s business type, how long ago we worked together, etc.

And what it spit out was actually pretty good. And a bit surprising. But also not.

(Skip past the italicized text for my quick takeaways. Keep scrolling to see what ChatGPT “said”. Can’t figure out anchor links in MailerLite…hit reply if you know how!)

Recurring Themes:

1. Clarity & Focus
   • Clients repeatedly mention gaining clarity on their messaging, brand values, and overall vision.
   • Many testimonials highlight how your guidance helped untangle complex ideas, streamline dense career paths, or refine niche audiences.
   • Your work has empowered clients to better articulate their goals, values, and mission statements.
2. Confidence & Empowerment
   • Working with you instills confidence in clients to lean into their brand voice and values.
   • Your clients often report feeling seen, heard, and validated, which leads to greater self-assurance in their marketing efforts and business strategy.
3. Tangible Results & Momentum
   • Testimonials frequently emphasize actionable outcomes, such as improved websites, clearer messaging, and social media growth.
   • Your work has enabled clients to make progress on goals they’ve been stuck on for years, often achieving significant shifts in just one session or day.
4. Strategic & Values-Aligned Marketing
   • Clients value your ability to align messaging with their brand values, resulting in marketing they feel excited about and connected to.
   • They appreciate your structured process, which leads to content that is both authentic and impactful.
5. Collaboration & Accountability
   • Your sessions provide an invaluable space for brainstorming, mirroring ideas, and receiving honest feedback.
   • The combination of your expertise, tools, and personalized support keeps clients accountable and energized to take action.
6. Transformational Support
   • Clients often describe working with you as a transformative experience, likening it to “business therapy.”
   • They mention feeling energized, hopeful, and prepared to tell their stories after your sessions.

Big-Picture Results:

• Streamlined Messaging: Clients achieve cohesive, compelling messaging that resonates with their target audiences.
• Business Growth: Many testimonials link your work to measurable outcomes, such as increased sales, refined services, and enhanced visibility.
• Long-Term Value: Clients frequently note that the tools, insights, and strategies you provide have lasting impact, supporting their businesses well beyond the initial engagement.

Client Experiences:

• Words like “energized,” “excited,” “refreshed,” and “motivated” consistently appear in feedback, reflecting the positive emotional impact of your work.
• Clients praise your ability to make daunting tasks manageable, turning overwhelming ideas into actionable plans.
• Your collaborative approach is repeatedly highlighted as a unique and deeply valuable aspect of working with you.

This synthesis captures the essence of your impact: empowering clients with clarity, confidence, and aligned messaging that drives meaningful results.

The results were surprising because it actually felt pretty spot-on. (Although I’d never say something like “drives meaningful results” in my copy—a bit too generic and not quite my voice.)

But it’s not that surprising because a lot of my clients have the same type of breakthroughs.

Makes sense because I’m the same practitioner with the same POV attracting people with the same types of problems and aspirations. (To an extent. Remember, people and time and space are nuanced.) And because we’re building a brand here, which is a shared experience and an alignment with the question, “How do you want to be known?”.

Also, again, AI can only regurgitate what already exists based on what it’s prompted. So while I gave it a random sample of past testimonials, I had curated the questions I ask clients and hand-selected the feedback that lit me up the most. So it’s a bit of a self-fulfilling prophecy loop.

All that to say:

1. I’m not ALWAYS anti-AI. You might even try an exercise like this if you need a confidence boost, want to synthesize something more quickly, or just need to get outside of your own head and heart for a second.
   ***I’ll reiterate though: make sure you run whatever AI results you get past a living, breathing, feeling human.
2. Capture testimonials! Use an official form, or just pay attention when you get organic feedback.
   (Some of my most moving feedback is totally off the cuff, like in a comment of a working doc during a month of Messaging Momentum or at the end of the reveal call for a messaging strategy intensive.)
3. Come to me if you want to feel “energized,” “excited,” “refreshed,” and “motivated” about your marketing. And your messaging. And the way you show up and make decisions day in and day out.
   ^ That’s the type of energy I want for you. And it genuinely lights me up to be part of the process (and progress) too!

Book a free Alignment Call if you want to chat about how we can co-create something special.

This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.