I was pleasantly surprised when PR 360 podcast (hosted by Global Results Communications) reached out wanting to do an interview. I’ve done PR work—pitching, media list building, writing press releases—as a tertiary service for years now, so it was fun to bridge the gap between the PR world and my core offering of brand messaging.
In this short interview, we cover the importance of brand messaging and how it relates to your content strategy and creation, getting into the voice of your customer, and improving your pitching skills.
Listen to the full episode here!
