I chatted with Vincent Turner of Shape The System podcast from all the way across the world—him in Australia and me in Central Illinois. This was the 2nd in his new “Specialist Interview” series.

We covered everything from the fundamentals of effective communications to the 6 essential elements of impactful brand messaging to concrete examples of how your values can shine through in both your messaging and your operational decisions.

Give the episode a listen below and reach out with your biggest takeaway.