Visuals are only one piece of the branding puzzle. Of course, you want your fonts and colors to be recognizable, but what should really inform your visual branding are the messages you want to share and the values you stand for!
I chatted with She’s Making An Impact Podcast about how the values you stand for are what make you stand out. They allow you to attract the people who fit with your business and repel the people that don’t.
Brand messaging is fundamental for all your marketing and operations. But how can you create values-based branding? It’s a process and evolution. Your brand values are what will anchor you. Start by asking yourself:
✧ What do you want to be known for?
✧ How do you want to make people feel?
✧ What do you want to be associated with?
Remember how important your voice is. Make your values known. Through your copy, content, and the community you build, you can live out your values and show your audience what you stand for.
Listen to the full episode here or watch it below!
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