I had such a good conversation with Erin Ollila on her Talk Copy to Me Podcast.
During our conversation, I shared:
- My “Establish, Define, Apply” framework for creating true-to-you brand values
- How to tell if your current values are actually serving your business
- Simple ways to translate your values into everyday business actions
- Why most businesses get values wrong (and how to fix it)
- The unexpected benefits of having clear, well-defined values
If you’ve been wanting to incorporate your values more into your marketing and copy, (or even figure out how to identify and define them in the first place…), be sure to give the episode a listen!
