I chatted with Patrick Kirby of The Official Do Good Better Podcast about why every purpose-driven brand—yes, even nonprofits—needs brand messaging strategy to guide their communications and marketing.
Brand messaging strategy is the foundation of everything. Seriously. That’s how we know who we’re talking to, why we’re talking to them, how to reach them, what to say when we do.
In this episode, we talk about harnessing brand values and a target audience to have as much impact as possible.
Listen to the podcast episode here!
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