Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter: The Purpose & Progress Podcast trailer has officially launched! And the first 3 full episodes drop on February 14.

This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better.

How The Podcast Started

I’m your host, Ashlee Sang. I’m a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler.

As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now.

So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways.

That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. (More on this in Episode 1!)

What You Can Expect

Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business.

We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business.

Thanks for being part of this journey and for listening to the Purpose & Progress Podcast trailer! I’ll be back every Tuesday with a fresh episode. You can check out all the episodes and show notes here or follow along on your favorite podcast platform.

Stay connected via the Toward Purpose & Progress Newsletter. You’ll receive links to new podcast episodes, plus more rants, reflections, and resources to grow a business that feels and does good.

And remember: your message matters.