Why be standard when you can be s·t·a·n·d·o·u·t with your canned emails?

Receiving (and using) canned emails is the worst. Boilerplate, robotic, generic internet-speak doesn’t show off who you are, what you have to offer, or how deeply you understand your people.

But canned emails are there for a reason…they’re a huge time saver, a consistent base to start from, and an automated part of your workflow and customer experience.

And they’re SO much better if they sound like they’re written by a human for another human. Better yet, sound like yourself and make your customer feel seen and heard.

Enter: The Standard To Stand Out Email Template Collection, a super curated and customizable suite of 10 email templates to take your email outreach and your entire customer experience from run-of-the-mill to true-to-you.

This is the brainchild of me (your values-aligned brand messaging strategist) and Angela Ellison (your conscious systems pro and last week’s podcast guest!).

So, how do you go from standard canned emails to standout customer experience touchpoints?

Start with your subject lines, salutations, and sign-offs.

Swipe these salutation & sign-off ideas. ↴

SALUTATION IDEAS:

✧ Hi,

✧ Hey,

✧ Hi Friend,

✧ Dear,

✧ Hello,

✧ Greetings,

✧ What’s Up, [NAME],

✧ However you actually greet someone at the start of a sales or project kickoff call…

SIGN-OFF IDEAS:

✧ Thanks!

✧ With gratitude,

✧ Warmly,

✧ Yours,

✧ All the best,

✧ In [INSERT VALUE HERE],

✧ See ya,

✧ All the best,

✧ Have a great day,

✧ XO,

✧ Toward [INSERT IDEA/VALUE HERE],

✧ Sincerely,

✧ Chat soon,

✧ However you actually close out a conversation IRL

The whole point is for you to update all the tiny details so they align with your voice, values, and vision. And then create memorable interactions with your clients.

That’s the beauty of the Standard To Standout Email Templates. (And we have tons more tips like the ones above that come with the accompanying guide.)

We’re launching the collection with special pricing: either a 30% discount OR a pay-what-you-want option as a way to celebrate these emails being out in the world and to hopefully get your feedback.

Grab yours now. (Or before they go up in price on Feb 14.)

 

This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.