Reframing A Brand Identity Crisis | Episode 28

In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it!

In this episode, we chat through:

• The root of my identity crisis
• How I did a values audit to inspire values-aligned action
• Red flags when it comes to your own values
• An exercise to determine how you want your business to feel for you as the visionary
• Getting outside perspective
• Reframing an identity crisis in a more positive way

RESOURCES MENTIONED:

• Download the Live Out Your Brand Values Self-Reflection Workbook
• Read more about my values and how I define them
• Check out Yellow Co’s Guidance Groups
• Read about my experience working with Lexi of Pretty Decent
• Listen to my interview with Lexi in Episode 5