Conscious Marketing Resources
Steering a business forward with purpose and direction can feel complicated.
Download these resources to simplify your digital marketing and start sharing messages that matter.
A VISIONARY'S GUIDE TO ELEVATOR PITCHES
Make a good first impression.
This little blurb captures your big ideas. It gives you the confidence to introduce yourself in a way that’s memorable and clear, no matter the context.
It’s how visionaries like you get values-aligned visibility.
The goal: to talk to real people about what you do and why it matters, with very few words and without feeling flustered.
CONSISTENCY CHECKLIST
Every decision in your business is easier—and more effective—when it aligns with your values.
The goal: Evaluate all the areas in your business where your values and audience are (or aren't...) shining through, then take confident, meaningful action to become more consistent and build trust.
The Consistency Checklist has 3 parts.
1. Audit your existing brand presence across 4 primary areas of your business.
2. Map out a Consistency Plan to make choices based on the resources you have and their potential for impact.
3. Reflect on the areas and action items where you can make the most progress or have the most space to practice.
No matter where your brand shows up, you want it to look, sound, and feel recognizable…and *exactly* like the vision you’ve created.
Once your actions align with your intentions, you’re ready to show up with confidence and attract your ideal customers.
"POWER TO THE PERSONA" GUIDED TEMPLATE
The clearer you are on your ideal audience and the stories you want to tell them, the easier everything else will come together in your digital marketing.
The goal: To imagine ONE specific person that represents your core audience so that you can show up with more confidence, consistency, and clarity.
The “Power To The Persona” Guided Template has 3 parts.
1. Get the context you need to craft an effective audience persona and connect your people to your purpose.
2. Reflect on questions about where your customers are on their path to whatever it is you’re offering.
3. Bring your buyer to life using the persona template, including the demographic and psychographic factors that matter most.
Save time, avoid confusion, increase sales, and have more impact by defining exactly who you want to reach, how, and why.
Once you’ve created your ideal customer persona, keep this person at the center of all your future marketing content and operational decisions.
"LIVE OUT YOUR BRAND VALUES" SELF-REFLECTION WORKBOOK
Move forward in your business with intention and direction based on your values.
The goal: to establish, uniquely define, and apply your brand values so that you can stand up for the things that matter most to you and your customers, and stand out in all the best ways.
The “Live Out Your Brand Values” Self-Reflection Workbook has 5 parts.
1. Establish and define your values with prompts and a values word bank.
2. Determine how to put your values into action via 8 key areas of your marketing.
3. Decide how 4 areas of your operations can better live up to your brand values.
4. Evaluate where your values are shining through clearly and where you can do better across your entire brand experience.
5. Leverage a decision flowchart to start taking values-driven action in your business.
After using this workbook to reflect and plan, your brand values will act as the gut check you’ve been missing.
STANDARD TO STANDOUT EMAIL TEMPLATE COLLECTION
Take your email outreach and your entire customer experience from run-of-the-mill to true-to-you.
The goal: to connect with real people on a human level by making them feel seen and supported while showcasing what makes you unique.
The Standard To Standout Email Collection has 10 curated and customizable templates to cover every point of your customer experience, from prospect to offboarding. Plus it comes with an intentional use guide.
The collection is awesome because:
✔︎ It’s made by a Dubsado-certified, conscious systems pro (Angela Ellison) and me, a values-aligned brand messaging strategist (but all the email templates are universally useful across platforms, with or without a CRM).
✔︎ It does the heavy lifting for you, while giving you the space and flexibility to inject your own vision, voice, and values.
✔︎ It includes some bonus copy and logistical tips to make implementation both simple and impactful.
Make your customer interactions more memorable, more trustworthy, and more consistent by taking your canned emails from standard to standout.