Perfectionism isn’t helping anyone
August 9, 2023
I’m not a fan of being vulnerable. At least not outside of entrepreneurship. I prefer aiming for perfection. Which I’ve learned (veryyyy slowly) doesn’t help
Turn Confusion into Clarity with Conscious Marketing Tips & Purposeful Business Resources
FROM THE VALUES VAULT
Brand messaging strategy & content marketing can be overwhelming to tackle alone. This blog serves as a resource for visionary founders looking to grow their business and their impact by sharing messages that matter to their audiences.
Read all the most recent posts below.
If you’d like guidance putting these principles to work in your own business, don’t hesitate to learn more about my services or reach out directly!
Embracing The New & Unknown with Joanna Waterfall | Episode 29
August 8, 2023
I’m excited to chat with Joanna Waterfall, Founder of Yellow Co. Joanna is a creative spirit with a silly side. She has a knack for
Reframing A Brand Identity Crisis | Episode 28
August 1, 2023
In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure
I called 911, and this is what I learned about business
July 26, 2023
I walk a LOT. Partly as a healthy hobby and a mental break, partly because my 19-month-old is almost always nice and calm in the
Maturing As A Business Owner & Leader with Rebekah Grmela | Episode 27
July 25, 2023
I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making
Guest Post: Harnessing Systems to Champion Equality in Your Business
July 19, 2023
Howdy friend! I bet you’re wondering who I am and where the heck Ashlee is this week. (Don’t worry, she is in a safe place!
Putting Ethical Marketing in Action with Michelle Miller | Episode 26
July 18, 2023
I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy. Michelle has really grounding
Where Do I Start When Redoing My Website?
July 12, 2023
People often ask me how do I tackle a website refresh? There are so many pages, so much you want to say, so many shifts
Spreading Positivity with Claudia Ramirez | Episode 25
July 11, 2023
I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose
Ditch The Niche, Define The Audience, Connect On A Human Level | Episode 24
July 4, 2023
In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than
To Jargon, or Not to Jargon
June 27, 2023
Ahh jargon. The love-to-hate-it-can’t-seem-to-shake-it words that sneak into our copy and conversations. Writer and marketing leader Ann Handley explains, “Jargon and buzzwords are the chemical
Prioritizing Accessibility & Equity with Erin Perkins | Episode 23
June 27, 2023
I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q. Erin is open, outspoken, and passionate about accessibility. She brings both
