Lessons Learned in Alt Marketing School
November 15, 2022
Doing Marketing Differently As a business owner, basically everything is optional. (To a certain extent.) It’s up to you to keep on top of your
Turn Confusion into Clarity with Conscious Marketing Tips & Purposeful Business Resources
FROM THE VALUES VAULT
Brand messaging strategy & content marketing can be overwhelming to tackle alone. This blog serves as a resource for visionary founders looking to grow their business and their impact by sharing messages that matter to their audiences.
Read all the most recent posts below.
If you’d like guidance putting these principles to work in your own business, don’t hesitate to learn more about my services or reach out directly!
GUEST POST: Making Sales Without Compromising Your Values
November 4, 2022
Making Sales Without Compromising Your Values A GUEST POST BY KAT LUCKOCK OF SHARE IMPACT I love talking about embedding your values across your business
Someone told me I’m all over the place…
November 1, 2022
Choosing a content marketing focus for 1 month straight Let’s talk about focus. I always thought of myself as someone who’s focused. ✅ Got straight
A shift in values
October 18, 2022
Permission to change your brand values and evolve I talk a LOT about core values in business. [See this blog post, this workbook, or this Reel as the tip of the
Invest first, or wait until you’re ready?
October 4, 2022
Stretching Your Business To Reach Your Goals I recently had a prospective client who wanted marketing support to grow her business. She even knew she
Podcast Interview: Introvertpreneur Podcast
September 30, 2022
I chatted with long-time online entrepreneur and fellow introvert Tara Reid all about creating values-aligned brand messaging. As introverts, a huge shift we need to
Reflections from the Done In A Day Virtual Conference
September 23, 2022
What Made Me Think, What Made Me Act While virtual conferences sometimes feel like a dime a dozen, the Done In A Day Virtual Conference
There’s value, then there’s values
September 20, 2022
Aligning Your Values With Your Pricing I’ve talked about how value is subjective and how value-based pricing needs to be audience-centric. This time, I want
Podcast Interview: The Official Do Good Better Podcast
September 18, 2022
I chatted with Patrick Kirby of The Official Do Good Better Podcast about why every purpose-driven brand—yes, even nonprofits—needs brand messaging strategy to guide their
GUEST POST: Why Blogging Is A Sustainable Marketing Strategy
September 18, 2022
Why Blogging is a Sustainable Marketing Strategy A GUEST POST BY MICHELLE MILLER OF MINTY MADE AND THE GREEN MARKETING ACADEMY Blogging is quite underrated
Brand Messaging Basics for Conscious Businesses
September 15, 2022
The Basics of Brand Messaging First and foremost: what is brand messaging? It’s the recognizable way your brand shows up in the world. Brand messaging
Lessons from secondhand shopping
September 5, 2022
Value is subjective If you’ve been around awhile, you know that I LOVE thrifting. It’s got sustainability, it’s got bargains, it’s got unique and out-of-the-ordinary
