What you do vs how you view the world
September 9, 2025
Messaging is having a real moment in the online business world. Seems like I see it everywhere I turn on social media, in podcasts, etc.
Turn Confusion into Clarity with Conscious Marketing Tips & Purposeful Business Resources
FROM THE VALUES VAULT
Brand messaging strategy & content marketing can be overwhelming to tackle alone. This blog serves as a resource for visionary founders looking to grow their business and their impact by sharing messages that matter to their audiences.
Read all the most recent posts below.
If you’d like guidance putting these principles to work in your own business, don’t hesitate to learn more about my services or reach out directly!
Flexible Consistency to Evolve Your Brand Without Losing Your Voice | Episode 97
September 2, 2025
Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get
Rewriting the Rules with Heather Vickery | Episode 96
August 19, 2025
I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being
Live Show: Creative Marketing Under Constraints
August 7, 2025
Mathew Kerbis is on a mission to make law more proactive and affordable…something every single business owner I know could benefit from. He has a
First Impressions “About You Audit” Feedback with Angelica Evilsizor | Episode 95
August 5, 2025
In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to
Balancing Jargon & Voice To Be Anything But Generic | Episode 94
July 29, 2025
Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right? The point
Podcast Interview: The Audacious Founder Podcast
July 17, 2025
It was so fun to chat with Melissa of The Audacious Founder Podcast. We talked purpose, peace, and profit through the lens of clarifying your
Blending Simplicity, Style, and Systems with Jia Zheng | Episode 93
July 15, 2025
I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and
Making your mission tangible when the big picture feels TOO big
July 1, 2025
Why, and to what end? We hear a lot about being connected to our why. In fact, my values-aligned messaging framework connects your brand mission to “your
Reckoning With My Why (+14 Prompts To Connect You With Yours) | Episode 92
July 1, 2025
I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a business that fulfills (rather than drains) you.
Behind the curtain of my newest idea
June 17, 2025
An offer in the making (and what’s changing) About a month ago, I dropped the initial idea for a new subscription/membership “thing.” (Here’s more context on
Unapologetically You In Business And On Social Media with Devin Brinkley | Episode 91
June 17, 2025
I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a business that fulfills (rather than drains) you.
