Seeking Connections In & Through Business with Erika Rodriguez | Episode 43

I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun.

Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments.

In this episode, we chat through:

• Shifting her focus from online to in-person
• Seeking and creating connections
• How her extroverted energy thrives in group settings
• Figuring out what to do next after getting laid off
• How she felt all over the place with her marketing when she first started her business and how niching down her audience has focused her offers and messaging
• The formative effects of going through a cyclone in Fiji, which inspired her business name and vision to combat climate change
• Finding her way through values-aligned messaging as she sifted through the differences and throughlines between her 3 brands
• Creating a casual co-working meet-up as a direct result of her values
• A reminder that we’re not going to get it right the first time and pivoting is part of the process
• Her advice to just start, even though we won’t have it all, perfectly right away
• Asking for feedback as an underrated tool

RESOURCES MENTIONED:

• Download Erika’s email outreach templates and guide to Partnerships Made Simple: Unlocking the Power of Collaboration
• Look into Erika’s virtual and San Diego-based events
• Check out Nadi Marketing’s services
• View details about Erika’s Sustainable Marketing Jump-Start Program
• Connect with Erika on LinkedIn
• Follow each of Erika’s businesses on Instagram: @nadi_marketing // @tidal_pages // @the.ecosystem.circle
• Check out the Messages That Matter VIP Day (which Erika and I did together)
• Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions