Values-Aligned Speaker & Facilitator

Brand messaging establishes the recognizable way your brand shows up in the world. Think: mission statement, voice, values, audience, and core messages.

We’ll explore:
✧ Why establishing your brand values is so important
✧ How your messaging can be more consistent
✧ How to keep your audience at the center of every decision

It’s all about aligned visibility—standing up for your values in order to stand out.

There’s no roadmap for the perfect business, but your unique brand values are the compass you need to make your vision a reality. Living out your brand values makes EVERY decision in your business easier so that you can grow a business that’s not only profitable, but also deeply impactful.


We’ll cover:
✧ How to define and refine your brand values
✧ Ways to implement your brand values in both your marketing and operations
✧ A framework for making values-based decisions


With values as a tool, you’ll have less mental roadblocks, fewer distractions and wasted resources, and more purposeful progress toward your goals.

Human connection is key to building a brand that resonates. But before you can show up consistently, you need to know exactly who you’re aiming to reach and serve. That’s where audience personas come in.

In this actionable, people-centric session, you will learn:
✧ What exactly is a customer persona and why you need one for your business
✧ How to differentiate demographics vs psychographics
✧ How to define your core audience and build an audience persona
✧ How to actually leverage personas to grow your business

By having personas in your marketing toolbox, you’ll save time, avoid confusion, and increase sales. Then you can go on to grow a business that’s not only profitable, but also deeply impactful.

As a founder, your mission and methodology are the factors that jump off the page. Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your story and your values into your copy.


We’ll cover the anatomy of a powerful About page, including how to:
✧ Draw a throughline between your story and business journey
✧ Create headlines that catch attention
✧ Write a call to action that connects with your audience and pushes them forward

Get the clarity you want and need to tell your story, connect with prospects, and convert visitors into customers, all via your About page!