Coming at you with another workout analogy. (But stick with me, even if you’re NOT a gym rat because here’s the gist: it’s all about finding a setting that motivates you and works for you AND creating one that works for your customers.)
I’ve been doing workout classes at my local Y, which feels super supportive, inclusive, and like an all-around community center, not “just a gym.”
And as an anthropology major, an observant introvert, and generally a slightly nosy person, I peek around the workout room a LOT. 👀
So, I’ve noticed 2 main things:
1: Everyone seems to be there for a different reason.
2. We’ve all found a setting that works for us, regardless of why we’re there.
Let’s dig into the motivation question. We have a few different “personas”:
✧ The super fit, matching workout set, hair done up cute people seem to be there for the aesthetics of what working out does for them.
✧ Other people are there because taking care of their bodies allows them to live the lifestyle they want OUTSIDE of the gym (like keeping up with kiddos, flourishing as a business owner, etc.).
✧ Some people do 3 high intensity workout classes back-to-back-to-back and seem to be chasing that feeling of flying high on endorphins.
✧ Other people are NEVER without their gym bestie and chat up the instructors before each class, so they’re clearly there for the social aspect.
✧ And then you have people like me, who are there for the tangible mental and physical health benefits.
Now let’s dig into the question of environment—how a group class meets us all where we are, regardless of our motivation.
I was always an athlete growing up—a very bad soccer player, a very brief basketball player, a moderately decorated but short-lived karate student, a terribly misguided thrower in track (I was only doing it to get out of PE…wrong choice), and a decades-long dedicated volleyball player.
And I’d do stuff with and for my team that I’d never do on my own. The running (ugh!), the weightlifting, the conditioning, the drills.
As an adult, I fell in love with yoga via YouTube, but I used to struggle HARD getting through a 15-minute workout video. It was just too easy to quit, too hard to push through the discomfort.
But now, my hour-long group classes at the Y fly by.
We move together, we feel the music together, we keep going because of the positive peer pressure. One instructor literally said one day: “You just did 75 lunges. Bet you wouldn’t have done that on the gym floor out there.” I absolutely 100% would NOT have.
Hence why Momentum Meet-Ups are such a powerful way to get stuff done in your business backend and with your marketing planning. Especially the parts you’ve been putting off for WAY too long.
It’s an intimate, super dynamic and adaptive group setting where you get flexible frameworks, reflection questions, live feedback, and all the good vibes from other conscious and caring business owners.
So that you can create the tools you need to talk about what you do and why it matters to the real humans you want to reach.
Tools like an audience persona (Dec 4), an elevator pitch (Dec 11), and a consistency plan (Dec 18).
We co-create 1 super robust tool per live work-along session. The series builds upon itself, but you can also pick and choose what you need based on your goals and your schedule. And of course, if you want extra attention and personalization, you can add on some bonus 1:1 time with me.
Claim your spot here. (We’re capped at 7 people per session!)
You deserve the time and space to reflect on your business. You deserve an encouraging environment to share and grow. You deserve momentum as we close out this year and head into a new one.
Get it all via Momentum Meet-Ups.
PS: Can’t make it because it’s a live session, or have any questions? Reach out—I’m always iterating and aiming to find solutions that meet you where you are!
Toward purpose and progress,
Ashlee
This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.
