Reflect your biggest vision for your business

When you go to a graphic designer, what do you tell them? What is it that they’re aiming to represent with all their visuals? What do you want people to feel when they see your brand?

What about a web designer? A customer experience pro? A copywriter, systems strategist, salesperson, or anyone else you bring into the fold?

Whether you outsource these roles, take them on yourself, or some mix, your brand messaging gives direction. And clarity. And confidence to everyone involved.

Not just for you and your team (which is super important). But also to your audience, collaborators, and anyone you want to connect with.

Your brand messaging strategy reflects your biggest vision for your business and its potential for impact. And your brand messaging guide maps it all out on [virtual] paper so that it’s there to reference when you, a team member, or a partner need it.

Brand messaging makes purposeful shifts easier. And intentional decision-making faster. And discernment between opportunities vs distractions clearer.

Because when whatever you’re creating or faced with aligns with the 6 core elements I advocate for in a brand messaging strategy—brand statement, mission, values, audience, voice, and core messages—then you know you’re on the right track.

If you want more of all this goodness (the direction, the clarity, the confidence, the collective buy-in, the manageability, the roadmapping, etc.), then it’s time to either co-create or fine tune your values-aligned brand messaging strategy.

The best next step? Let’s chat via a free Alignment Call. We’ll talk about where you’re coming from, where you’re headed, and how we can work together.

This is an excerpt from Toward Purpose & Progress, my newsletter where I share business tips, good news, shoutouts to Founder Friends, and other juicy snippets. Subscribe here for more rants, reflections, and resources.