Messages That Matter Strategy Intensive
Values-aligned brand
messaging strategy for multi-passionate deep thinkers
Get the clarity and outside perspective you need to show up with the confidence and momentum you want.
Let’s craft your brand message in a single week
This brand messaging intensive is for business owners who are ready to take confident, meaningful action.
You have a vision in your head. Now, let’s co-create the words to express it. And let’s use that messaging to connect with the real humans who need what you have.
Get Energized. Build Momentum.
After this intensive, you’ll finally be ready to hit the ground running. With direction.
(AKA feel equipped to talk and write about your big ideas in alignment with your ideal audience and deepest held values.)
No waiting on a brand messaging strategy for months on end when you could start that campaign, send that cold email, hire that team member, or update your website NOW.
Sound Like Yourself, Connect With Your Audience
Together, we co-create a true-to-you messaging strategy.
You don’t want to Google your way through your marketing anymore. And even if you could find a solution online, you want to collaborate with someone who can connect your vision with your customers’ values.
That’s where I come in.
During your messaging strategy intensive, we work through what you and your brand stand for in order for your business to stand out to your ideal audience.
It’s about finding confidence and clarity through outside perspective.
Because you’re SO close to your business—it’s hard to articulate the big picture as you’re wading through the day-to-day details.
“The [intensive] has already helped me in my business. When I speak, I have direction of where my conversations are going with my prospects and/or clients. I feel like a superhero. You are paying now, but can use this information for years to come. Come on…it’s a no brainer, right?!?”
Crystal Simmons
Coach & Podcaster, Crystal Clear Purposes
Reflect | Co-Create | Connect
More Impact, On Your Own Terms
The Messages That Matter Messaging Strategy Intensive distills everything in your head and heart through deep reflection on your end and empathetic, active listening on my end.
The result?
A cohesive, flexible brand messaging guide that evolves as you do—as a founder and a brand.
AND you’ll feel energized to connect with your perfect-fit people in alignment with your own vision, voice, and values.
Momentum to make moves
The messaging intensive is all about practice over theory. You’ll walk away from our time together with fresh motivation and momentum to make real moves in your marketing and show up consistently—as the “real” you. (With wiggle room to morph and grow as you naturally do!)
Your brand messaging strategy guide includes 6 essential elements:
◗ brand statement (an elevated elevator pitch/boilerplate copy)
◗ mission statement
◗ uniquely defined values
◗ brand voice
◗ target audience
◗ key differentiators (what actually makes you stand out)
The 5 Steps To Brand Messaging
How the intensive works
1: Reflect & Envision
Before we jump in together, you’ll fill out my tried-and-true brand messaging pre-questionnaire. This is a chance to reflect on your “why” and think about your business in new ways.
(This step gets your ideas out of your head and onto paper, without too much time and space to overthink it.)
2: Clarify & Elaborate
Our co-creative process kicks off together with a ~2-hour call to dive deeper into each of your pre-work responses. Plus, most of us talk differently than we write, so this covers all our bases.
(Hello, fellow verbal processor!)
3: Translate & Distill
After our live session, you’re free to spend the next week relaxing or getting your “normal” work done. Meanwhile, I’ll be connecting all the dots and distilling everything we discussed into a cohesive and impactful brand messaging guide.
(I’m also available for those lightbulb moments you get in the shower or on a juicy walk.)
4: Reveal & Apply
We celebrate our work together with a ~1-hour wrap-up call to go through the guide line by line to make sure everything is resonating with you. We’ll also walk through use cases so you can see exactly how each part can be applied to your business.
(I NEVER want this guide to die a slow death on your hard drive. The goal is for you to feel equipped to leverage the guide in REAL ways, right away.)
5: Follow-Up & Implement
“I would tell absolutely any business owner to invest in their messaging! This was such a transformative experience for me, and I feel so equipped now to share my brand values and vision with my ideal audience.
I was nervous about ‘getting it right.’ I wanted to make sure that I really nailed down my target audience, and could speak to them in the right way. This [intensive] allowed me the time and space to really strategize about my business and why I do what I do. I wanted to write all the things after our [intensive]!!!
This will give you the clarity and confidence you are craving. Imagine being able to confidently speak to your audience 1) what you’re all about and 2) what impact you can make in the world. That is what Ashlee will give you! Do it now!!!”
Laura Kelly
CEO & Bookkeeper
You’re 1 week away from Values-Aligned Visibility
Make an intentional investment into your brand message.
It’s $2500 for our strategy intensive together (including our Quick Win Consulting Call a few weeks later).
Your living, breathing brand messaging guide and newfound confidence start working for you as soon as you put the strategy into practice. (Plus, moving through the world with a sense of direction and purpose is pretty priceless, right?)
If you’re ready to inject more intention—and impact—into your business, the Messages That Matter Brand Messaging Strategy Intensive is just what you need.
When you feel like you’re all over the place…
Is this intensive right for you? It’s a resounding YES if:
You’re Starting a Brand (or Offer) From Scratch
You’re launching your business (or a personal brand!). You haven’t done much of the foundational marketing strategy you need to show up with confidence. You want a way to talk about what you actually have to offer the world and how you’re unique.
You’re Wanting More Intention Behind Your Existing Brand
You’ve been building your business for awhile and have had some great momentum already. But you’ve gotten this far by trying out a bunch of different directions, waiting to find what sticks. Now, you have the revenue and brainspace to create a more strategic vision behind your brand and the way you share your impact.
You’re Re-Branding and Re-Imagining Your Vision
You’re well-established, but are wanting to re-brand and re-energize your business, or expand with new offerings or a new audience. You want outside perspective to make sure all the moving parts align with your newer, clearer vision. Plus, you want a polished guide to hand off to contractors and team members so that everyone and everything is consistent.
If any of the above situations scream “THIS IS ME!”, the Messages That Matter Strategy Intensive can bring you the clarity you need to create a cohesive brand that grows your revenue and your impact.
“Ashlee did an amazing job. I know what I like and who I want to serve, but translating all this in words is a different thing. What made me absolutely surprised, was the brand guide she delivered. She has been able to transform my vision into messages, statements, and values that are so powerfully written and self-explanatory that I am sure my clients will love them and we will be able to connect to a deeper level.
After the intensive, I felt energized and excited. It was like being able to speak my own language. I absolutely recommend anyone willing to scale their business to take into consideration their brand message and to work with Ashlee to achieve astounding results.”
Teresa Cavalla,
CEO & OBM, Systems First OBM
Clarity & Confidence to make better decisions
Why brand messaging?
If you feel good about what you’re putting out into the world, your customers will feel it too. And they’ll even spread the word on your behalf.
What we do together is part science, part magic.
Your deep self-reflection
+ our dynamic calls together
+ my outside perspective and way with words
= a co-created brand messaging strategy that aligns with your values AND connects with your customers
Your intensive will result in big-picture values-aligned messaging strategy AND bite-sized “marketing-speak” snippets. Both of which you can refer back to when it’s time to make any decision in your business or show up in any context.
◗ Need to hire a contractor? Refer to the guide.
◗ Deciding whether to attend that conference? Refer to the guide.
◗ Choosing how to spend your energy on social media? Yep—refer to the guide.
If it’s aligned with your mission, values, and audience, you have the green light. If not, it’s an easy no.
And you’ll start thinking about your business and your purpose in new ways. Your “why” and “how” set you apart. The strategy we co-create reinforces what makes you memorable and trustworthy.
Plus, the intensive’s Quick Win Consulting Call makes sure you have empathetic accountability to keep taking confident, meaningful action toward what’s so important to you and your perfect-fit people.
Why Choose An Intensive?
Because you love to take confident, meaningful action. And you’re ready to:
◗ feel energized and full of momentum to move forward in your business—and get visible on your own terms
◗ set aside dedicated time to dive into your brand’s vision and values—and how they show up across your entire business
◗ finally see your business through someone else’s eyes—and get the validation and gentle pushback you lack when you do it all, all alone
And you’re ready to say a giant no thank you to…
◗ holding off on big decisions because you’re waiting for the “right” tactics, hacks, or “best practices”
◗ sending emails back and forth to your brand strategist for weeks on end
◗ trying to fit too many “check-in” calls into your already-packed schedule
Your Intensive FAQs (Answered)
How much is the strategy intensive?
It’s $2500 for our intensive together. In addition to the values-aligned messaging guide, this includes the self-reflection pre-questionnaire, the kick-off call deep-dive, the reveal call, and our Quick Win Consulting Call ($175 standalone value) a few weeks later.
How much time do I need to commit to the process?
While you do need to be part of the process, most of the deep distillation work is done in between our face-to-face calls.
- The self-reflection pre-questionnaire generally takes 1-2 hours, depending on how much you’ve thought about these idea in the past and how quickly you write. You pour in as much time as you’d like here.
- The kick-off call is ~1.5-2 hours.
- The reveal call is ~30 minutes to an hour.
- The follow-up Quick Win Consulting is up to 1 hour.
Then of course, how much time it takes to update your bios, website copy, send pitch emails, etc. depends on your bandwidth and team size! I can also step in to be your thought partner or (potentially) implementer as needed.
What can I *actually* do with the completed guide?
While the self-reflective process of your brand messaging strategy brings a TON of much-needed clarity and confidence, your values-aligned brand messaging strategy is meant to be implemented.
That means leveraging the guide anytime you talk or write about your business. Think:
- social media bios
- personal/team bios
- website copy
- sales emails and newsletters (including subject lines!)
- content creation (scripting, captions, idea generation)
- on/offboarding for clients or team members
- job descriptions
- sales calls
- networking event intros
- media or collaboration pitches
- proposals or product descriptions
- lead magnet and offer descriptions and positioning
- literally EVERYWHERE
Your guide is also a great point of reference for any CEO-level decisions you need to make around offers and pricing, hiring and spending money, systems and business goals, etc.
Is this for me if I’m a marketer (or if I’m "horrible with words")?
This messaging intensive is about getting outside perspective, space-holding, validation, and self-reflection. Because we’re SO close to our own vision.
Many of my intensive clients have been fellow marketers (who even offer messaging strategy for clients!). And on the other end of the spectrum, lots of my intensive clients have felt completely overwhelmed and defeated by the idea of capturing their ideas with the “right” words.
If you’re conscious and caring, deep thinking, multi-passionate and multi-faceted, have a vision for the business you want to build, and are open to sharing messages that matter, then the intensive could be just what you need.
Am I on my own after the intensive?
No! I ALWAYS include a follow-up Quick Win Consulting Call so we can action-plan, brainstorm, or actively work on a piece of copy or content together.
Beyond that, I offer 1-hour Quick Win Consulting Calls and 1 month of Messaging Momentum. Both of these are perfect for when you have a laundry list of questions or a specific project you want a second set of eyes (and a bonus brain) on. And because I already know your vision, values, and voice after doing an intensive together, these collaborations are EXTRA efficient.
I also occasionally take on done-for-you projects when it’s the right fit.
But if there’s anything outside my expertise or bandwidth, I have an *amazing* network of values-aligned service providers, coaches, and consultants I can refer you to based on how their skills and personality could match yours.
“This strategy takes my business to the next level. It will inform everything from what’s posted on social to new offers. I felt empowered, motivated, clear, excited, all the positive emotions. If you’re struggling to express the true value of your work, the [intensive] will give you an actionable plan to better communicate your expertise, goals, and mission.”
Cyndi Zaweski
CEO & Content Strategist, Ascent StoryCraft
Share your brand with ease
Talking about yourself and your vision doesn’t have to be [so dang] hard.
Let’s co-create your values-aligned brand messaging strategy so you can show up with the confidence and clarity you’ve been missing.
Because your message matters. And your perfect-fit people are out there waiting for you.
Not quiiiite ready for a full values-aligned brand messaging strategy?
Book a Quick Win Consulting Call to get some momentum.
Plus, if you decide you want to move forward, the initial investment of your Quick Win Consulting Call goes toward your strategy intensive.
Wins all around!
