Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley | Episode 78
I’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values. Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a […]
Reflecting On A “Successful Launch” | Episode 77
After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy. Full Episode Transcript Hello hello and welcome back to the Purpose & Progress Podcast. Today I’m coming at you with some reflections on a […]
Using Email Marketing To Connect with Amy Kuphal | Episode 76
I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing […]
Podcast Interview: CEO Mom Podcast
I’m so happy to share this episode of CEO Moms Building Wealth, where Tara and I chat all about Empathetic Marketing & Motherhood. (Aka some of my favorite topics to explore!) Even if you’re not a mama, we’re all aiming to be more empathetic in our marketing, find harmony in our outside-of-work responsibilities and interests, […]
Reflecting on a “successful launch”
I filled Peer Pods (my new feedback and accountability group) WAY faster and more easily than I expected. This is not a brag. In fact, this is coming from someone who has a fairly sustainable business (nearly 6 years running…), with NO reliably predictable sales cycle or lead generation. Like at all. Ever. Maybe you […]
Podcast Interview: Talk Copy to Me Podcast
I had such a good conversation with Erin Ollila on her Talk Copy to Me Podcast. During our conversation, I shared: My “Establish, Define, Apply” framework for creating true-to-you brand values How to tell if your current values are actually serving your business Simple ways to translate your values into everyday business actions Why most […]
Unpacking My Tech Stack (Tools for a Values-Driven Business) | Episode 75
Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business. Full Episode Transcript Hello hello and welcome back to the Purpose & Progress […]
BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans | Episode 74
In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business. Full […]
Knowing Your Numbers with Kimberly Tara | Episode 73
I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm. Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it. She’s high energy, a fellow podcast host, and […]
Harnessing The Power of Positive Peer Pressure | Episode 72
Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy […]
