Excavating Your Brilliance to Share Your Multidimensional Self with Michele Parad | Episode 89

I’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers, introducing or positioning herself, building a business, or living life. She draws on her intuition to draw her client’s brilliance out of them. And we unpack ways you can step into your own brilliance in this episode.

This is an unedited transcript and the timestamps don’t match exactly with the final audio. Thanks for your understanding!

Ashlee Sang
So, all right, Michele, thank you so much for joining me. Uh, as you know, this is a podcast where we talk to women in business about purpose and progress and everything in between.
 

So with that, I would love to know what is your current elevator pitch? Something that you’d say at a networking event or in a Zoom chat.

 
Michele Parad

Okay. Uh, this is an interesting question because I’m going to challenge it. Because I enter every networking chat and say something completely different each time, depending on the audience, and because I am a very intuitive person, and that’s how I work with people, I really tend to tap into what the group think is, and sort of the specific words that I need to use come out for that group.

 

So it’s always a slight variation. Of course, at the core, I’m the same person, right? But I would say, you know, as a multidimensional person who has multiple gifts, multiple offerings, to encompass that in one sentence, you know, every time, each time, I think it’s a tall order for us to all, you know, fit ourselves into that.

 

But so, you know, given what you’ve told me, thanks. About your particular audience, which is, you know, women in business, really what I help people, you know, this particular audience do is excavate what their brilliance is and be able to understand how to share that with the world in the best possible way to share their voice and to market themselves in a way that feels really authentic and good to them.

 

And to release any blockages that may be in the way of really showing up as their authentic self. So that’s what I would say for here.

 
Ashlee Sang

Oh, I love that. You are not the first person to say that you really read the room. And I think that intuitive nature really shines through in, especially the way you said, release blockages.

 

I feel like that is very… Sort of in the intuition space, but it’s really interesting because I think if someone at face value didn’t know what you did and what I did, that elevator pitch could almost work the same way, especially that idea of excavating your brilliance.

 

think that’s really, really powerful because first of all, you have to own and claim or at least believe that you have brilliance inside of you in order to excavate it.

 

And maybe that’s what they’re coming to you for is really that confidence of, no, no, there is something really, really beautiful and brilliant inside.

 

Let’s get it out. Or I wonder if they’re coming to you with, OK, I know there’s this deep thing inside of me.

 

Let’s get it out there. I want to be on all the stages and be the loudest voice in the room.

 

Or I imagine you probably have a spectrum in between there.

 
Michele Parad

Yeah, I mean, I think back to some of my mentors from I I I I I Let’s say 5-10 years ago, or even people who randomly said something to me, like I think 10 years ago, someone mentioned to me, oh, you should do a TEDx talk.

 

And at that time, I was like, what are you talking about? That’s not even me, right? And now it’s funny because I’m actively applying and, you know, putting that, visioning that for myself, and I wrote my speech and everything, right?

 

But 10 years ago, I didn’t think that I would be speaking publicly. It just didn’t occur to me. And so sometimes also when I work with people too, it’s like I see, you know, other people and I see the brilliance inside of them that they don’t yet even see in themselves until they increase their self-worth and their self-belief.

 

Yeah, really like understanding that anything is possible and everything is possible and to get other people’s views that, wow, yes, you are an amazing speaker or whatever it is about you that is differentiating.

 

It’s nice to have people shine that back to you and actually integrate some of that because, you know, again, we may have a narrow belief about who we are and how we should show up in the world.

 

So, yeah, I do really encourage everyone to, if it’s not a mentor, but just even asking other people what they see in you and have that shine back is really, really powerful to kind of show up and own that and then do more of that as well.

 
Ashlee Sang

Yeah, I talk so often about outside. perspective because we are just so close to it. We do limit ourselves so often.

 

And of course, like we all have dreams and visions, but sometimes we’re afraid to say them out loud or we think, oh, that doesn’t make sense.

 

And simply having someone say, yes, it does. That is 100% valid. I can see those through lines or here are those through lines that you probably couldn’t see, but they’re right there front and center.

 

I think that’s really important. And I also think it’s important to note that getting that outside perspective doesn’t mean that you’re living on anyone else’s terms or you’re trying to be in anyone else’s box.

 

It’s an expander for you so that you can see what’s possible. And then again, it’s that claiming that, oh, this is what feels good, what sounds good.

 

This is something I would want more of. So if someone says, oh, you should do a TEDx talk and that is still your worst nightmare, don’t pursue it, right?

 

But if the inklings are there or the seed has been planted and you think, oh, wait, I have been.

 

And building toward this, this could produce something meaningful, then follow that, right? I think it’s that discernment that is kind of the essence of being an adult, first and foremost, and a business owner, especially.

 
Michele Parad

Yeah, no, I think you’re right. You do need to sift through the advice that comes at you, right?

 
Ashlee Sang

You know, some of it’s not gonna land, you know, or maybe it’s not gonna land for you just yet.

 

Yeah.

 
Michele Parad

So, of course, absolutely. It always comes down to your own power and what you want to pursue. At the end of the day, you never want to just take someone’s advice at face value.

 

But if but if there’s a part of you that where it really sits in your heart, and you’re like, Oh, yeah, that does actually ring true.

 
Ashlee Sang

Mm hmm.

 
Michele Parad

And your whole body is like responding to it, then, then there’s something to it, right?

 
Ashlee Sang

Yeah. I also think it’s powerful sometimes to get the wrong advice. Because then you do know, oh, that’s not a path I want.

 

Or that’s not a right now for me kind of thing. I think so often we think it’s a failure.

 

Like, oh, man, that was a bad investment. Or ChatGPG gave me the wrong answer. Like, whatever it is, whatever spectrum of engagement it is.

 

But sometimes the not, the knowing what you don’t want is just as important, if not more important, than the knowing what you do want.

 

And so, yeah, I think that’s really, really beautiful. That’s true.

 
Michele Parad

It’s always, like, I mean, I’m sure all of us have, have invested with, with people and, you know, with the good intentions, right?

 

And so one example is, like, I invested with someone who, you know, had a program around AI. But he was really having us copy someone else’s voice and persona that was famous.

 

You know, like, you know, what would X do? And then the copy that came out was just so far from removed from like my voice and my soul that it was just a really, really good lesson in terms of, okay, this is again, not like, you know, the prompts behind it might be interesting to you to reuse, but how can I do this in my own way?

 

And so yeah, there’s always there’s always lessons learned. And sometimes you kind of have to create your own way.

 

And it does come from those bad experiences as well.

 
Ashlee Sang

For sure. And yeah, have a whole episode around AI in human first business coming next after this episode. So definitely keep an eye out for that.

 

And then I want to get also to the heart of your, I call it a dinner party description. So what do you tell a stranger when they ask what you do?

 

Because reading the room and knowing the sort of like insider language to use is one thing. But how do you describe, you know, to Joe Schmo off the street, what is it that you do?

 
Michele Parad

Yeah, so if it’s, if it’s not necessarily someone’s like in the conscious community, I would say I help thought leaders and aspiring thought leaders and personal brands with their offers and marketing.

 
Ashlee Sang

Okay, so I’m kind of like dialing down some of the lingo.

 
Michele Parad

So it’s a little stripped out. But then that’s still something that gives people an anchor to. To what I do.

 

Now, like if it’s a dinner party with interesting friends. If like intrigued by what I do, I would say, you know, in a way I’m like, I’m an intuitive, I’m a channel, and I’m able to bring in insights for people that they need to have in this point in time to help them move forward, really honestly, in whatever capacity that is.

 

And sometimes it’s like, things that you think are not related to your business. But like, if you have something happening in your body, or you have some, something happening in your environment, or your relationships, all of that’s like taking away your energy from being able to do business.

 

So everything is related, right? And patterns are interrelated in different areas of our life. So, yeah, again, that’s, you see how it changes, right?

 
Ashlee Sang

Depending on who I’m… Yeah, no, but I think that that agility and flexibility is really important. And I think it comes down to empathy, too.

 

So I think I think that’s wonderful. So given sort of three different angles already that we’ve seen of your business, what’s your current trajectory, your vision for your life and your business?

 
Michele Parad

Yeah, oh, that’s a that’s a big question.

 
Ashlee Sang

Yeah, I won’t hold you to it.

 
Michele Parad

Oh, you know, I’ve got the I’ve got some downloads for what I know is going to be the future of what I’m here to do.

 

But I’m, you know, taking it one step at a time. So I think it’s like, you know, the 20 year vision is like creating a whole agency, essentially around helping people.

 

people with their sales and marketing and operations. But I’m currently putting all those pieces together, because for me, I want to make sure that it is coming from an ethical, heart-driven, conscious way of doing things rather than the old paradigms.

 

And I want to be really considerate about things like AI and making sure that the human part and our voice doesn’t get clouded.

 

So that’s why, you know, I’m putting all of those pieces together now. And so then if I’m going backwards from 20 years, so like in five years time, really I see that I will have like various different creative platforms.

 

So one of the platforms already that we have is the multidimensional leaders on Substack. And that’s where I’m sharing not only my voice.

 

Other people’s voices really to help amplify their brilliance and show people, you know, what’s possible when you have when you integrate strategy and business along with intuitive, energetic side of things, and to showcase people who are in that realm.

 

So I see that developing even further and doing and showcasing people on various different platforms, whether that’s on a TV network, or, you know, other stages, like live stages and things like that.

 

So that’s really part of my mission is to go beyond working, you know, individually with people that are actually creating stages as well for the for those individuals who I find to be brilliant, and more people need to know about them.

 

So that’s, that’s definitely part of what we’re I’m going with the community vision, and then my personal brand, I see myself doing more creative formats and more ways to share my voices, to show people my voice, not voices, sorry, to show people what’s possible.

 

So that’s just my own, like, creativity coming out in terms of, like, okay, there’s, like, there’s audio, there’s video, there’s singing, there’s dancing, there’s different forms of expression, and how can I be free to share that and show other people what can be possible as well?

 

So that really goes along the same lines of sharing your voice, and I’m also going to be helping people activate theirs and to be able to also channel, which I think anyone and everyone.

 

Has that ability, if they are open to it, and are willing to go through a healing process. And so really, the higher you elevate your frequency, and you release those blocks and release those subconscious programming, the more you’re able to really connect truly with your message.

 

And that’s what I’m hoping to activate within people, starting with a retreat. And then we’ll probably do it in other formats as well.

 

So yeah, it’s a lot.

 
Ashlee Sang

Well, I love the intentionality behind that. It is so clear how much you’ve thought about this. And I know, someone like me, for example, I really struggle with vision, especially like concrete vision like that.

 

And so it’s really beautiful to hear that it’s possible. Well, for someone like you, who is really able to see exactly what all the moving pieces are, you know, even if it doesn’t end up that way, just the ability to see that is something special that not everyone has.

 
Michele Parad

Yeah, I mean, I don’t have all the pieces figured out, you know, but I definitely know sort of the direction I want to go in.

 

And I think that’s sometimes enough to then bring in people and the opportunities that are going to give me that next step of information that I need.

 

And sort of walk in faith that that’s all going to come together naturally and gracefully.

 
Ashlee Sang

So, yeah, beautiful. So what is one decision or experience that changed the trajectory of your life?

 
Michele Parad

Hmm. Wow. I mean, there’s there’s so many pivot moments for me. I definitely feel like I’m a rebirth type of person.

 

So every few years, and I think, you know, I need definitely a website refresh. So but yeah, every few years, it’s like, oh, I feel like the way all the way that I describe myself and my role has evolved.

 

And, and I think it’s healthy for everyone to you know, think about how they want to reposition themselves. And so, yeah, I mean, you know, a pivot moment for me right now is that I have been working one on one with people more in depth.

 

And now I’m moving more into like a connector type of person where I’m, yeah, helping people collaborate, you know, know, together collect

 

Collaborate with other voices, create thought leadership together within my community. And I don’t know that there was a specific point in time when I was like, okay, that’s it.

 

Like I’m making that move or change. But it was just a natural evolution where I realized, okay, this role that I was playing is now outdated and I need to step into a new one.

 

And the way that I wanted to co-create with my clients was changing and adapting. So, yeah, I just got into the realization like I want to do more joint ventures and collaborative projects and working with people in that way rather than giving them, you know, pointed advice.

 

And so, you know, that, that. Happened from me actually working with people, and I had that, you know, realization.

 

then also, I’m super into all kinds of different tool, personality tools and all of this. And so, you know, I created my own quiz called the Brilliance Archetype Quiz.

 

And, you know, there’s also the sacred money archetypes, like I love all any and all archetypes. But, you know, there’s clues really everywhere to share with you in terms of what would be the best way to deliver content, to deliver offers.

 

And it doesn’t have to necessarily be like what everyone else is, how everyone else is packaging themselves, right? It doesn’t have to be a straight up coaching or a straight up service that you’re delivering.

 

Like it can be a high. It could be, you know, so there’s like a lot of creative ways to develop offers that I think people don’t necessarily think of.

 

And so I had to go through that on my own process of like this death and rebirth, to be able to then also share that with others, to expand their horizons and possibilities.

 

So, yeah, I think that’s really permission giving to say, I’ve had past iterations, my website is out of date, I’ll have future iterations.

 
Ashlee Sang

I think so many of us feel like that means we did something wrong, or like, man, it was all for not.

 

And it wasn’t, right? It all builds on each other, even if it’s a complete pivot. It, all the experience you’ve had, all the interactions you’ve had, will still add to something will still be baked into the flavor of whatever comes out next, even again, if it’s a completely different industry, or you talked about packaging up your

 

for your offering. Yes, everyone will automatically put you in a box. That’s just human nature. But if we can expand the confines of that box a little bit, or if we can define what box they put us in, I have a whole episode about that, episode 82, I’ll link it in the show notes.

 

But the idea that your niche doesn’t have to be anything that’s, you know, run of the mill or prescriptive is really permission giving.

 

And for some of us, that works really well. For some of our clients, they really, really need something that’s very explicit, very concrete, very, I’ve seen this before.

 

And for so many of our clients or our own brains, we need something completely opposite of that. And that is okay.

 

And I think it’s the beauty of being in charge of our own narrative and meeting our perfect fit people exactly where they are.

 

That’s why there can be 6,042 people who have the exact same notes. Job title is you, whatever that is, and it will still be a completely different experience.

 
Michele Parad

Right, right. And I mean, I think that’s, you know, that’s why personal branding is so important. Because I think at the end of the day, if you have a nuanced offer, and you work with people in an intuitive or customized way, you know, they’re just going to be drawn to who you are.

 

You know, they’re just gonna, there’s going to be an energetic, attractive pull to, you know, what you’re saying, what you’re, you know, we’ve talked about this, like your values, you know, what, what you share, so they’re going to be attracted to that, you know, without necessarily knowing what happens behind the scenes of the actual offer, they just know they want to work with you, you know, so I think that again, that goes to the to show, you know, how, developing your voice is Sure.

 

It’s the most important. And then, yeah, there are, like you said, there are others who are looking for something super niche and specific, and they’re going to want to find that specific thing.

 

But then others are just going to want to work with individuals that they feel inspired by. And then, you know, there’s no like trust factor as well.

 
Ashlee Sang

So we’ve sort of talked around, you mentioned positioning, and we’ve talked around messaging a little bit. What do you think of when you hear the word messaging?

 
Michele Parad

Messaging. Well, messaging, you know, a lot of times it’s like, oh, the copy for your website. But really, I think it’s getting comfortable with sharing your opinions, your truth, your authenticity, your experiences.

 

Your transformations and bridging that with the psychology and persona of who you’re sharing this with so that there is like a communication between who they are in an authentic manner.

 

So, you know, that messaging can be a blog post or an email or whatever that format is. But yeah, I don’t get super, I’m not a copywriter.

 

I don’t get super strategic necessarily. I’ve worked with copywriters, so I don’t necessarily know all the strategic aspects around like, you know, the formatting of messaging, but I just know that for me, it’s important to

 

And really connect deeply through meditation, through my experiences, through reflecting on everything that goes on around me, to then deliver a particular service and connect in the most beneficial way with my audience.

 
Ashlee Sang

Yeah, I think that self-reflection is so important. That’s the core part of any of the messaging strategy I do with clients.

 

And then that communication element is so important too, right? You said deliver, you said connect. There’s no point in developing brand messaging strategy or writing really great copy or content if there is no very real human on the other side of it.

 

If that connection is not the goal, you have no business if you are not connecting people with something, whatever it is that you’re offering.

 

So yeah, I love messaging being that conduit. I’d love to know what is your own? Brand messaging. What’s the messaging and brand building process been like for you, especially having had multiple iterations?

 
Michele Parad

Yeah, well, I can share that. Something that was novel for the multidimensional leaders brand is that I dove into Gene Keys, which is an interesting spiritual tool that’s kind of, I don’t know if you’ve heard of human design, but it’s kind of based off of human design and eaching and astrology.

 

And it goes super deep into prosperity. And yeah, basically, you can get a lot of business blueprints, like just directly from reading some of the keys.

 

So I extracted the values directly from there, which was really cool. So on our website, you know, on the about page, we have those eight values.

 

And I have a whole recording of like… How that came about from, from that map and all of it, you know, I wouldn’t include something that didn’t feel aligned, of course, and all of it just, I think, described what I would want to describe anyway, but like in an even more profound way.

 

So, yeah, I would suggest, you know, anyone to really tap into these types of tools and work, work with them as well.

 

But that was an innovative way for me to start sharing my messaging. And then, um, Substack has really become a wonderful platform for that to evolve as well.

 

And, um, you know, we’ve created certain content pillars for the multidimensional leaders, and, um, there’s a lot of messaging that has evolved and allowed us to be known.

 

For those specific topics, essentially. So it’s like activating the voice is one of them, which makes sense. Thriving in your multidimensional business, building transformational experiences, and then developing content to attract your tribe.

 

So those are some of the main ones. And then sometimes there’s some community insights that flow through that as well.

 

But that wasn’t an immediate, it wasn’t right away. It just organically came about. And then, you know, at one point we decided, okay, these are the, you know, this is what we want to share and focus on and bring in other experts to develop this even further.

 

So that’s been the multidimensional leaders. And then my own personal brand is, you know, stay tuned.

 
Ashlee Sang

And maybe we’ll check in.

 
Michele Parad

A podcast when I do that refresh. So I’m really excited to share more about, you know, what I’m going to be doing on a personal level as well.

 
Ashlee Sang

Exciting. And it’s nice. This podcast is all about being in progress with purpose. So that’s great. I linked to a Jinkies profile in the show notes.

 

So that’ll be interesting for people, especially if they are really into human design. I went down a small human design rabbit hole and I have a human design coach coming on later in the year.

 

So, yeah, maybe maybe listeners will be into Jinkies, too. So where were you at before you landed on your current messaging in any of your businesses or iterations?

 

And where are you headed now because of your current messaging?

 
Michele Parad

Yeah, so I developed a program called Sell Your Brilliance. So that’s what I was, you know, putting one. One-on-one clients through.

 

And it’s still something that, you know, I put a considerable effort into developing the framework. And eventually, I think what I want to do is instead of taking people one-on-one through it, is like moving it into either certification or something that people can just, if they’re business coaches and they want to take people through this process, they have that framework to do it.

 

You know, maybe it’ll turn into a book. So that’s just like the evolution of, okay, I kind of went through the time period of doing that.

 

And, you know, I guess my soul is just like, okay, what’s next? Like, I’ve created that framework for myself and others.

 

And now I want to just evolve into, you know, sharing in a different capacity. So that’s kind of where I came from for the past few years is what I was working.

 

With people on. But prior to that, you know, I was working in marketing for tech companies. And then simultaneously, about 10 years ago, I went down my spiritual path and was just doing healings like, as a hobby for other people and on all all different levels.

 

And yeah, and then at one point, I had finally decided to integrate both of those worlds, you know, into into one, and not have them be so separate.

 

And, yeah, really grateful that I was able to cultivate both of those skills, like, simultaneously.

 
Ashlee Sang

So, yeah, wonderful. And, and, as you think about your perfect fit people. How do you know you’re with them?

 

What are the clues? How do you figure out what words actually work with them when you are connecting with your perfect fit people?

 

I know you mentioned intuition, so maybe you can’t explain it, but maybe something from your Sell Your Brilliance program would put that to words.

 

So yeah, just you and your perfect fit people and the words that they need to understand you. How does that relationship work?

 
Michele Parad

Yeah, like I said, I’m such a customized type of person, so it really, really depends on the individual. But I would have to say lately, I’ve been attracting people who probably have experimented with different spiritual practices.

 

They are on the self-development path, they’re on the healing path, no matter what they do as a vocation. And they are…

 

Learning about new gifts that they have and trying to figure out what to do with them, how to express them.

 

Simultaneously, I think when you start on the path, there’s a lot of potential darkness, shadow work that comes into play.

 

And so part of that is me helping people navigate all that’s out there and integrate different parts of themselves into their path.

 

And so because I went through learning about all that there is out there, you know, not everything is created equal.

 

Um, so if you’re, if you’re doing some kind of energetic practice, um, may not necessarily be good for you to just say, so, um, it’s, it’s having experimented with.

 

That myself and understanding and navigating that and coming out the other end that I think that I can obviously share and help with other people how to, yeah, how to really move out of those dark places that we don’t want to stay in.

 

But at the same time, it’s like our world is really built on contrast, right? There’s the darkness and light, right?

 

So in order to get to a place where you are sharing your brilliance and your light, you do have to sometimes go the other side to find your way.

 

So, yeah, I do think that I have an ability to guide people through. That, you know, especially because there’s not enough information out there.

 

And just generally, there’s not enough education, I would say, as you’re going down this kind of path.

 
Ashlee Sang

So, yeah, my husband has an expression, something like, you can’t know and appreciate the taste of honey without tasting vinegar or something like that.

 

So it sounds like that is similar to the work that you’re doing is really discerning, all right, when do we need a little bit of acid in our life?

 

When do we need a little bit of sugar? And how do we find that balance that’s the right one for us?

 
Michele Parad

Right.

 
Ashlee Sang

So what would you love to feel more confident about in your messaging? Or when you feel tongue-tied for whatever reason, talking or writing about your vision, is there anything you do to feel more confident in it?

 
Michele Parad

Um, well, I always try to integrate like meditation practice before writing anything. So that has become just integrated in how I operate.

 

So that always helps me feel more confident. Because over time, I, I’ve learned to really trust what information I get, right?

 

Because at the beginning, I was like, well, I’m getting this cool thought or idea, but I’m just gonna, you know, write that down and leave that for another day.

 

And now I really, really listen. So if I get some kind of idea, I really take it seriously and start taking action on it.

 

And whether that’s putting that into my messaging or taking a specific action around it. Um, so that, that gives me the confidence is like having that.

 

Connection to what I want to call my higher intelligence. And that’s been cultivated over time. So that wasn’t, you know, right away for sure.

 

So that helps me know that I’m on an aligned path, essentially.

 
Ashlee Sang

Yeah, beautiful. I love the action taking. It’s so essential. We can know our values, we can internalize our values, we can talk about our values, but until we take action around them, we’re going to be a little bit stuck.

 

We’re not going to make that progress that we see, or we’re going to make progress in maybe the wrong direction or in a less purposeful way.

 

So that’s really important. I talk about values alignment all day, every day. I’d love to know, how do you integrate your values into your messaging and your marketing in general?

 
Michele Parad

Yeah. I think it’s more of like being your values, you know. Rather than the necessarily like describing them. I mean, although it’s, you know, for example, in our sub stack, we also have like an article where we talk about what does high frequency collaboration mean to us?

 

And some of our values are part of that. But I think it’s like how you show up in a networking call, you know, with other people.

 

Do you like for me, it’s important to come from a space of curiosity and generosity. And I have like a archetype of magician.

 

So I think part of that’s also baked into my values as well. So I’m always looking at ways that I can do things in a magical, like more efficient and in a way that is like.

 

Using different spiritual principles, laws of attraction, things like that, to make things appear graceful, to make them, yeah, just effortless in a way.

 

I mean, there is some effort and some action that goes into it, but it’s by being that, I’m teaching other people that it’s possible, like it is possible to attract different opportunities to you by visioning it, and it’s possible to find the resources that you need effortlessly.

 

So again, it’s like by embodying that, and showing people, they’re also seeing what my values are, because that’s what I’m like, my intentions are going towards.

 
Ashlee Sang

So, yeah, I, I. I think there is so much to be said for living out your values, as well as actively describing them, right?

 

So not just describing them, talking about them explicitly, but also acting on them implicitly, so that they’re seen and felt and understood from all different angles.

 

I have multiple podcast episodes around that, because it’s just so essential to how we run a values-driven business. It’s really the 360 approach to our values.

 

And then you mentioned intention as well, which I think is so important when we think of branding, personal branding, thought leadership, business building, is that we do control the intention.

 

We are always able to say, okay, this is what I hope will happen. This is my intention behind using this word, or partnering with this person, or creating this offer at this price point, whatever it is.

 

But then all the magic. As you say, it happens in the in-between, in the connection points, in the perception.

 

So someone can completely misperceive something that you intend, and that is a really, really hard part about creating a business, especially because it’s so close to us so often.

 

Our vision is so important to how we view ourselves, how we view our world. So if someone misconstrues it or misunderstands it in some way, it can be really hurtful, even if that’s not their intention as well.

 

So that intention-perception continuum is just so, so nuanced and such an important part of doing business, whether you are product-based, one-on-one, group, service, does not matter.

 

There is always that intention and perception, and so much of it is out of our control. But then it really does come down to what do we do that is within our control.

 
Michele Parad

Yeah. Yeah. And I. To your point, I think the communication part, obviously, is where you can bridge those two worlds together.

 

So, yeah, absolutely. I think the more you can talk about what you value and what your business is about and what you stand for, the better, for sure.

 

I mean, so speaking it out loud is also a magic spell, in a way, because you are reinforcing what you believe about yourself and what you’re creating.

 
Ashlee Sang

Yeah. Yeah. I talk so often about building trust in yourself and with others. So I love that reinforcement. Yeah.

 

So what are some values-aligned decisions you make beyond your copy content conversations outside of the marketing realm? What are some values-aligned decisions that you’ve made?

 
Michele Parad

Even just one is fine. Well, I think for any entrepreneur, you really have to value your time as much as possible.

 

So I would say I’ve had to really consider who is part of my inner circle, who I’m giving my time to, who I’m investing my time with, and really, really zoom in on where there is reciprocity and an equal energy exchange and lightness in that relationship.

 

So I think relationships are really important to cultivate the ones that are supportive, because at the end of the day, you know, I’ve learned that you can’t, as much as I love generosity, there is a balance as well, and you have to be able to give and also receive.

 

See you and have other people pour into you as well. So that is something that I constantly am making decisions around, like whether that’s going to a specific party or a dinner or whatever that is, and just being really, really intentional with who I’m around and how I’m, yeah, because otherwise I could be off doing something creative and even, like, I super enjoy my alone time, too.

 

So that’s something I would, you know, there’s always those trade-offs. So really thinking through those, you know, decision points about what you’re doing day to day and who you’re with is something I have come to value.

 
Ashlee Sang

So yeah, that’s beautiful. So pivoting to more. The nuts and bolts of the work that you do, what’s something you wish you had known about your field, whatever element of it, before you had gotten started, before you got started?

 
Michele Parad

That’s a good question. And, gosh, there’s so many possibilities. It’s kind of a broad question.

 
Ashlee Sang

Is there something specific, kind of more specific you would want Yeah, let’s, since I know people struggle so much with messaging in general and marketing in general, and you have this broad background and now sort of nuanced look at marketing, what’s something you wish you had known?

 

about marketing, either from the tech industry that’s now, you know, completely different, but affects the way you view the world, or from the spiritual angle of, okay, knowing how to tap into your intuition will then unlock all this marketing potential, whatever it is.

 

Anything you wish you had known about marketing before you got started in it?

 
Michele Parad

Yeah, so this came up in a recent conversation. But essentially, you know, I think what the mistake people make is that they go out and just start writing copy, creating messaging, and try to sell their service or product or whatever it is, before knowing who they are.

 

So I think it’s like, you have to spend a lot of time with your identity, and your brand’s identity as well, prior to the second step, which is getting it out there, because people think that there is a visibility.

 

Problem for a lot of people, but it’s actually that they don’t know deep down who they’re here to serve or what they’re here to truly do.

 

And so there’s a disconnect between how they show up and how they come across and what they say. And so I think personally, I would have also spent much more time prior to even starting my business to really get very, very clear on that identity piece, because otherwise you’re you’re not going to be making money, essentially, because people are going to be confused by like what you’re trying to do, you know, because you’re confused.

 
Ashlee Sang

So, yeah, I think it’s also really important for you to know who you are, what you stand for, how you want to stand out, who you’re in.

 

So that you also can’t get burned, right? I’ve worked with multiple clients who are working with, you know, an ad agency in their town or somewhere else from the internet.

 

And they’re saying, okay, well, you can get 50,000 views with, you know, this geographical location and all these promises that might sound good on paper.

 

But if you are a local nonprofit that only serves people in your county, why would you want to be then serving ads to people three counties away, just because you want more eyeballs?

 

Unless that is a very strategic move, you know, they’re very, the counties are very fluid, and people are connecting people.

 

like, that’s probably not the goal, right? Or if you are, you know, pouring money into Facebook ads, and you don’t have a clear idea of the types of people you want to be reaching, or if you do magically reach your perfect fit person, but

 

You don’t have the perfect fit offer for them. It’s not the perfect fit price for them. The messaging is all off, or maybe the ad is really great, but the landing page is a completely jarring experience and doesn’t align at all.

 

All of that really, really matters. So yes, taking that time up front to think about who are you? Who are your people?

 

How do you want to interact? What is that ecosystem is so important. Essentially, brand messaging strategy, but of course, then all of the various webs that grow from there.

 

I just think it is such a good investment of time, for sure, and energy and potentially money. And knowing also that it’s a moving target, knowing that you’re going to have to invest it, and it will change.

 

Your messaging won’t always be the same forever. You’re perfect fit people might not be the same forever. And so, yeah, I think having a regular practice.

 

You’re You’re perfect fit. You’re You’re Who am I as a founder, as a thought leader, as a practitioner, as a brand, whatever level you view yourself at.

 

It’s just so essential. So thank you for that reminder.

 
Michele Parad

Absolutely. And I guess like in a tech world, I would say I definitely saw a lot of confusion with the companies that I worked for, primarily because they didn’t know who they were serving.

 

So instead, they ended up trying to serve like five different industries all at once and thinking that their product was a fit for all of them, not really getting nuanced with like getting to know one industry and their problems and crafting the product around that and crafting the messaging around that.

 

So it was like anyone can use this. Right. So it it turns out to be like a lot more work and spread out when.

 

Yeah, eventually, you can probably serve all five. But it’s like, let’s identify each of the people, personas that you’re wanting to work with, what their problems are, and how your solution fits with that, or you can move into the next one.

 

But yeah, when you’re confused about who you’re serving, it’s just a lot of money gets wasted.

 
Ashlee Sang

Yeah, well, that was going to be my next question is one tactical tip that you could share to save people, especially multi passionate deep thinkers, as I call them, multi dimensional leaders, as you call them, time or money or energy.

 

And so that is a perfect tip, if that’s the one you want to claim. But otherwise, if you would like to share another tactical tip, open to that as well.

 
Michele Parad

Yeah, I mean, I think when you’re first starting out, maybe you can evolve. Honestly, take a lot of time to reflect on the clients that you do have, and are they a perfect fit, right?

 

Or was there something you would change about the dynamic? And what do they need more of that you weren’t able to necessarily provide to them in that container?

 

And, you know, why didn’t it work out? Or why did it work out? You know, so I think, initially, when you’re still broad and trying to get clarity, I think that experimentation with, okay, that this one person got attracted to working with me, why is that?

 

Let me extract that information from them, as to why they thought I was the perfect fit service provider, whatever it is.

 

And then you can… Package that into your messaging, and you can get even more clear. So I really think it’s like, you know, getting that feedback directly from people and also navigating like, okay, I don’t want to work with this type of person anymore, because XYZ, then you can pivot into the next version of who you’re targeting.

 

So yeah, getting as much real time people to share with you, I think is valuable. And most importantly, like doing something with that information as well.

 
Ashlee Sang

That’s an important part. I know, as an overthinker who works with a lot of overthinkers, collecting the data is one thing, taking action around it is something entirely different.

 

So that’s a very important reminder. So as we wrap up, I would love to know, what’s a message that matters to you?

 

Anything business related, life related, anything under the gun?

 
Michele Parad

Um, I mean, for me, for me, my message is really comes down to, um, you know, doing whatever it takes to, um, be able to fully own who you are and to, you know, share your voice in whatever capacity is, um, most enjoyable to you, I think is really the, the goal and the aim that I hope everyone can, um, learn and share and navigate.

 

So, that’s really my aim and mission and goal. And so I hope everyone, you know, spends time reflecting on that ultimately as well.

 
Ashlee Sang

Beautiful. Um, yeah, I think. The world would be a much better place if we all just owned who we are and shared it openly and generously.

 

Beautiful. So how can people stay connected with you?

 
Michele Parad

Yeah, you can reach me on my website, which we’ll link below. Feel free to take my Brilliance Archetype quiz.

 

And you can also find me multidimensional-leaders.com. That’s where our Substack blog is. And more information also about our upcoming summit, the Build Your Influence Ecosystem Summit, which you’re a part of, which I’m really excited for.

 

So we’re having, you know, 25 different speakers on there and all talking about, yeah, how to share our voice authentically and build a network and collaborations and an ecosystem around us so that we can really be that sought after.

 

Thought leader, so.

 
Ashlee Sang

Beautiful. Well, thank you. I will have everything, including the website, quiz, summit, et cetera, everything that we mentioned in the show notes.

 

And Michele, thank you so much for sharing.

 
Michele Parad

Thank you. It was so fun.

In this episode, we chat through:

  • Introducing herself with intuition
  • Focusing on the nuance of personal branding
  • Getting comfortable with sharing your opinions, truths, and experiences
  • Leveraging gene keys in her latest brand values
  • Expressing your gifts
  • Integrating a meditation practice into her writing process
  • Embodying your values, rather than simply describing them
  • Reconsidering her inner circle and who she gives her time and energy to
  • Addressing your brand identity before going for visibility
  • Reflecting on your perfect-fit audience
  • Fully owning who you are and sharing your voice in the way that’s most enjoyable to you

 

RESOURCES MENTIONED:

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