I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful.
This is an unedited transcript and the timestamps don’t match exactly with the final audio. Thanks for your understanding!
In this episode, we chat through:
- Protecting her emotional space as a past people pleaser
- Hating stodgy networking events and making her own that weren’t anxiety-provoking
- Changing her elevator pitch in every context
- Knowing your “competitors” and not being afraid to refer to them
- Straddling 2 different businesses, but focusing on 1
- Fostering self-awareness, which also builds empathy and relatability
- Branding being defined as what people say when you’re not in the room (not necessarily what you say)
- Knowing our values and intentions but not being able to control how we’re perceived
- Going beyond buzzwords because they desensitize people to your messaging
- Realizing when you’re missing the mark with your audience and re-evaluating the best entry points
- Monetizing collaborations so they’re mutually beneficial (and always values-aligned)
- Surprise-and-delighting clients to set yourself apart
RESOURCES MENTIONED:
- Check out District Bliss
- Attend the Collaborations that Monetize Summit*
- Sign up for Sara’s Effective Networking Workshop
- Listen to The Wedding Dish Podcast
- Check out Photos From The Harty
- Follow District Bliss on Instagram
- Follow District Bliss on LinkedIn
*affiliate links
CONTINUE THE CONVERSATION:
- Sign up for the Toward Purpose & Progress Newsletter
- Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters
- Download the About Page Architect to connect with the people who need and want what you have to share
- Book a free Alignment Call to chat about if we’re the right fit to work together
- Follow me on Instagram
- Add me on LinkedIn
- Email me
- Send me a voice memo ⤵️
