Living Out Your Brand Values | Episode 59

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.

In this episode, we chat through:

• Explaining why values matter so much for company culture, connecting with people, and leading from a place of intention
• Making a statistical case for values-driven business
• Building trust and loyalty through values-forward branding
• Breaking down ways to establish your brand values (including reflection questions)
• Showing how the definition of your values makes all the difference (with examples!)
• Sharing concrete ways your values can be applied across your marketing and operations decisions
• Allowing yourself and your brand to evolve alongside your values
• Highlighting (inspiring!) values from past clients

RESOURCES MENTIONED:

• Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings
• Read how your building your brand is like baking a cake
• Check out the original sources for the values-aligned business stats I referenced
• Grab the Standard To Standout Email Template Collection
• Listen to my interview with Angela about staying rooted in your creative vision
• Listen to my thoughts about niching vs audience development
• Download the Power To The Persona Guided Template
• Listen to my thoughts on getting outside perspective to tap into your own intuition
• Listen to “Staying In Your Lane By Sharpening Your Self-Awareness” with Jenn Rivera
• Listen to “Expressing All That You Are” with Cate Scott Campbell
• Check out my values-aligned brand messaging intensive
• Apply to become a pro bono client through my scholarship fund
• Listen to my episode about reframing a brand identity crisis and doing a values audit on myself
• Listen to my episode about how values determine how you spend and attract money
• Book a Quick Win Consulting Call