There’s value, then there’s values
September 20, 2022
Aligning Your Values With Your Pricing I’ve talked about how value is subjective and how value-based pricing needs to be audience-centric. This time, I want
Turn Confusion into Clarity with Conscious Marketing Tips & Purposeful Business Resources
FROM THE VALUES VAULT
Brand messaging strategy & content marketing can be overwhelming to tackle alone. This blog serves as a resource for visionary founders looking to grow their business and their impact by sharing messages that matter to their audiences.
Read all the most recent posts below.
If you’d like guidance putting these principles to work in your own business, don’t hesitate to learn more about my services or reach out directly!
Podcast Interview: The Official Do Good Better Podcast
September 18, 2022
I chatted with Patrick Kirby of The Official Do Good Better Podcast about why every purpose-driven brand—yes, even nonprofits—needs brand messaging strategy to guide their
GUEST POST: Why Blogging Is A Sustainable Marketing Strategy
September 18, 2022
Why Blogging is a Sustainable Marketing Strategy A GUEST POST BY MICHELLE MILLER OF MINTY MADE AND THE GREEN MARKETING ACADEMY Blogging is quite underrated
Brand Messaging Basics for Conscious Businesses
September 15, 2022
The Basics of Brand Messaging First and foremost: what is brand messaging? It’s the recognizable way your brand shows up in the world. Brand messaging
Lessons from secondhand shopping
September 5, 2022
Value is subjective If you’ve been around awhile, you know that I LOVE thrifting. It’s got sustainability, it’s got bargains, it’s got unique and out-of-the-ordinary
Showing Your Personal Side Without Sacrificing Your Privacy
August 10, 2022
Finding the balance between personal and private in online business As online business owners, we often hear how we need to lean into the personal
The Power of Partnerships
August 9, 2022
Because Business Is Personal Let’s talk about the power of partnerships in growing an online business. I’ve met SO many amazing business owners, visionaries, and
The Value of Brand Messaging (Alliteration-Style)
August 1, 2022
I was on a walk thinking about the value of brand messaging in your business (as one does) and all these powerful words came to
GUEST POST: Why Humanizing Your Brand is Critical
July 20, 2022
Why Humanizing Your Brand is Critical A GUEST POST BY MARIANA PADILLA OF RED LAB MARKETING Let’s talk about the thing that’s top of mind
Podcast Interview: Alt Marketing School
July 19, 2022
Fab of Alt Marketing School Podcast and I could have talked for hours about ethical marketing and living out your values in your messaging and
What are you doing as self care?
July 19, 2022
Musings inspired by a close friend This May I traveled to Oregon for a family wedding. It was great—first time back in 5 years, got
Gut Check: Does this bring value to my life?
July 5, 2022
Words of wisdom from a close friend I recently got to a see a close friend who lives halfway across the country. (One of my
